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Lenovo Announced an Integrated Retail Shopping Experience

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Lenovo announced an integrated retail shopping experience, bringing the online and the offline world closer. A large segment of Indian consumers still prefers to visit a store because they like to see, hold and try products before buying. With smartphone­s as the primary mode of online research, the only way to convert those inquiries and interests is to offer an integrated, omnichanne­l in-store experience that spans the digital and physical journey of the customer.

Commenting on the announceme­nt, Shailendra Katyal, Executive Director, Consumer PC Business, Lenovo India said, “Customers today actively seek a variety of channels, physical and virtual, before making any purchase decision. At Lenovo, we believe in balanced growth and we are constantly working towards empowering our retail partners so that they can provide a smart and connected shopping experience, which starts with a deep understand­ing of individual consumers’ needs. Introducin­g offline to online with the Made to Order facility across our stores is another step in this direction.”

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