DQ Channels

Collaborat­ing To Stay Ahead

An IT industry leader stays ahead in emerging markets by collaborat­ing with marketing partners at different levels. Deepak NG, Director, Innovative Business & Global Affairs, Dassault Systèmes, tells us about the dynamics of his organisati­on’s marketing p

- DR. ARCHANA VERMA archanav@cybermedia.co.in

WHAT ARE THE MARKETING PROGRAMMES OF DASSAULT SYSTÈMES  CHANNEL PARTNERSHI­PS, FRANCHISEE, DIRECT DEALS WITH THE END USERS ETC AND HOW THEY OPERATE?

We are investing on marketing events through seminars, events and road shows. You can witness our presence in Smart City Expo India 2019. Our business model will continue to work the way we operate, which involves both direct and indirect model depending on the nature and technical complexity of the project. We have strong SI’s like Aurion Pro and Gram Tarangand VAR’s like EDS, TTL who help us to expand our footprint and reach by joining hands to support key 3D City projects.

DOES DASSAULT SYSTÈMES PROVIDE TRAINING TO PARTNERS IN ORDER TO STAY UPDATED?

Currently, our priority is to build proximity and presence in India through our partners and train them to serve our customers in India. We believe in continuous skill enhancemen­t so that our employees and our partners are up to date with our technology. We conduct hand holding sessions, webinars and frequent workshops to create workforce of the future

HOW DOES AN ORGANISATI­ON BECOME A PARTNER OF DASSAULT SYSTÈMES AND WHAT IS THE GEOGRAPHIC­AL SPREAD OF IT IN INDIA?

We have several teams working closely with several state government­s based on the requiremen­ts. So once we identify the scope of the work of a project, we definitely require system integrator­s support to pull it off with wonderful outcomes. We are being aligned to the system integrator­s, we are on-boarding different System Integrator­s depending upon their skills in this field and area and basis the location of the project. Currently our geographic­al spread is in the North, South and West, extending upto Gujarat. We have a strong mechanism in terms of getting our partners on-board, by understand­ing their capability, knowledge about the initiative/project and the required workforce. So they may be the primary contractor, they may be our technology partner sometimes and sometimes we may be the primary contractor­s and thy may be helping us with providing the required resources.

Two of our key partners is Aurion Pro and Gram Tarang Technologi­es. They are also into smart cities projects and we are encouragin­g small players as well so that they can also build up their capabiliti­es. So this point of time we have official contracts with Aurion Pro and Gram Tarang Technologi­es.

 ??  ?? DEEPAK NG Director, Innovative Business & Global Affairs Dassault Systems
DEEPAK NG Director, Innovative Business & Global Affairs Dassault Systems
 ??  ?? DEEPAK NG Director, Innovative Business & Global Affairs Dassault Systèmes
DEEPAK NG Director, Innovative Business & Global Affairs Dassault Systèmes

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