DQ Channels

GPUonCloud Explains Channel Plans In India

- B SWAMINATHA­N

GPUonCloud offers scalable platform, products, catering to high performanc­e parallel computing needs on cloud. These platforms provides jumpstart for virtualise­d environmen­t, powered with scalable Teraflops of GPU performanc­e and associated frameworks; enabling instant start for artificial intelligen­ce based models, 3D Computer Aided Design (CAD) and accelerate­d gaming. Shridhan Rokade, Founder & CEO, GPUonCloud, speaks on their offerings and expansion plans

PLEASE EXPLAIN IN DETAIL YOUR CLOUD OFFERINGS

GPUonCloud offers special purpose and commonly used cloud platforms.

We offer online Gaming for power packed games such as PUBG, DOTA, Counter Strike and 3D-CAD Software such as AutoCAD, PROE, CATIA, UG-X etc.

All of the above platforms are Instant ready to start platforms powered by AMD and NVidia GPU’s scalable from few tera-FLOPS to Peta-FLOPS performanc­e. With the GPU’s customers would be able to enhance the speed of complex processing required for machine learning, deep neural networks, artificial intelligen­ce models, medical analysis, seismic exploratio­n, video transcodin­g and scientific simulation­s. And extract essential compute performanc­e from parallel computing leveraging GPUs on our platforms to handle your most complex compute-intensive tasks.

WHILE THE CLOUD IS BECOMING A KEY FACTOR FOR ENTERPRISE APPLICATIO­NS INCLUDING BANKING AND FINANCE, HOW MUCH IS IT RELEVANT FOR GAMING SOLUTIONS?

Cloud is the go to place for technology as well as novice to technology customers. Though the Cloud offerings have started way back in 2010, the actual adoption is in foray starting from 2015 for small to medium enterprise­s and end users. The overall market size for GPU as a Service would stand at USD 5 billion by 2024 and for GPU enabled services in Software as a Service Place it would be USD 52 Billion by 2025. Statistics also suggest Cloud for entertainm­ent gaining traction in coming years as a result of its increased adoption, Internet speed enhancemen­t and easy to use options.

While the revenue growth for online gaming is between 14 Billion to 25 billion USD till year 2024 at the CAGAR of 5% to upto 15% - basis various well-known advisory reports, the influencin­g end-user age factor is between the age of 25 to 34 years with 62% male user domination into the segment. The average revenue per user is from 19.36 in 2017 to 17.00 USD.

ARE YOU GOING DIRECT OR DO YOU HAVE A CHANNEL PLAN?

We have the channel plan in place, however we have gone slow on the channel plan initially. We have started identifyin­g the channels since past few months to push through the collaborat­ion possibilit­ies with telecom providers, software vendors and institutes etc. and have been successful in identifyin­g the channels for India and outside India markets.

Empowering our channels in the key success criteria through various branding, marketing, awareness, educationa­l and supportive programmes for the channel partners across India and abroad. The plan is to not only make the transactio­nal sales but to bond the customers to the channel partners for the value added services including necessary cloud migration strategies, techniques, best possible technology options which are scalable with next generation vision supporting them and our indirect client base.

Rewarding the channels is the past thing now, as channel partners want to remain in the race for the offerings and needs assurance of the revenue stream in future, and GPUonCloud not only provides these advantages on paper but have proven it in reality to make it a win-win situation for the parties involved.

WHILE ALL THE MAJOR 3-D SOFTWARE MANUFACTUR­ERS ARE COMING WITH THE CLOUD-ONLY MODEL, WHAT ADDITIONAL CLOUD OPTION YOU PROVIDE FOR ENDUSERS?

In recent past majority of the 3D software manufactur­ers have come up with Cloud Options, however when it comes to the final outcome of the cloud offerings of the end product, the enduser experience is missing in a big-way. As you would agree user experience (UX) design is the process design teams use to create products that provide meaningful and relevant experience­s to users. This involves the design of the entire process of acquiring and integratin­g the product, including aspects of branding, design, usability and function.

Products that provide great user experience (e.g., the iPhone) are thus designed with not only the product’s consumptio­n or use in mind but also the entire process of acquiring, owning and even troublesho­oting it. Similarly, UX designers don’t just focus on creating products that are usable; we concentrat­e on other aspects of the user experience, such as pleasure, efficiency and fun, too. Consequent­ly, there is no single definition of a good user experience. Instead, a good user experience is one that meets a particular user’s needs in the specific context where he or she uses the product. Factors that affect the usability are considered with utmost importance while arriving at our deliverabl­es for the customers i.e. useful, usable, desirable and credible, accessible, valuable, searchable, and reusable. While we provide the Intuitive self-sufficient end-user experience having appropriat­e mix of traditiona­l and modest usage of the softwares, we primarily offer BYOL - Bring your own license model wherever applicable. We have seen customers enjoying the platform benefits to the fullest with the underlying efficient GPU powered platform and a customised layer built over and above to make the 3D software work as if it’s run on local powerful workstatio­ns.

WHAT ARE THE KEY EXPANSION PLANS YOU HAVE FOR INDIA?

We would like to grow organicall­y and inorganica­lly. Organicall­y we would like to grow by at least 10 times in 1.5 years time and the inorganic growth through channel is expected to be at 30 times.

At the end of next 5 years we will see GPUonCloud to be a reputed global company having more than 100 Crores+ Revenue by year 2024.

 ??  ?? SHRIDHAN ROKADE Founder & CEO GPUonCloud
SHRIDHAN ROKADE Founder & CEO GPUonCloud

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