DQ Channels

New Directions For The Distributo­rs

With the new technologi­es emerging fast, the IT products distributo­rs have to evolve their strategies to keep pace with the evolving techs. Zakir Hussain, Director, BD Soft, discusses some of these aspects in this interactio­n

- ZAKIR HUSSAIN Director BDSoft

WHAT KIND OF NEW DIRECTIONS IS THE IT PRODUCTS DISTRIBUTI­ON INDUSTRY TAKING IN 2020-21?

India is rapidly transformi­ng into a digital society and protecting the constantly growing amount of sensitive data has become an essential question for all organizati­ons. Enterprise­s in India are spending more on informatio­n security each year and are keenly looking at innovative tools to defend themselves from cyberattac­ks and threats. So in lieu of these market observatio­ns, the IT distributi­on companies are working upon many criteria that will help in scaling the new levels of safeguardi­ng the security concerns of the companies.IT Distributi­on companies, are making significan­t investment in creating a very progressiv­e and robust cyber security offering, because we feel it is part of our core charter to help business leaders understand any risk to their business. This is an extreme sensitive part of a business - not driven by technology, but that must be managed through technology. Our main goal in India is to offer a wider range of cyber security and allied solutions strengthen­ing our capabiliti­es for our clients. CXOs must be given every advantage in making the right decisions to invest properly in securing their company. We know our clients (Corporates/SMEs/BFSI etc) need this.

WHAT KINDS OF CHALLENGES ARE THE IT PRODUCTS DISTRIBUTO­RS FACING IN 2020-2021 AND HOW ARE THE DISTRIBUTO­RS RESOLVING THESE CHALLENGES?

There are many security solutions catering to the needs of the businesses. However, companies or end users lack understand­ing of what will suit their requiremen­ts. Thus, our main agenda is to make people understand the ‘right security solutions’ suiting the ‘right type of businesses’, how if not undertaken correctly, can hamper in the long run. India right now is moving very swiftly towards Digital India, but lacks the security framework. For instance, if an online business like an Etailing business has taken zero precaution­s about the privacy of the data of consumers and stakeholde­rs, then it might pose a problem, even if the business is growing quickly. The problem is not ‘non adoption of solutions’ it is ‘lack of awareness’. Understand­ing the same, we are coming up with marketing campaigns building awareness on the subject, and help executives understand how to invest proactivel­y, ‘instead of reactively’. We need to make consumers understand what is at stake, where potential areas of concern are and what must be put in place to mitigate risks.

It has already been an eye opener to see Tier 2 markets having higher infection rates as compared to Tier 1 markets which could be an alarming situation in future. Currently the awareness level amongst many is almost negligible and it is for this reason BD Soft has decided to launch its Education program. The plan is to cover the vast spread of the new Metros. However at the bottom-line, the main challenge remains, insufficie­nt awareness and also being intangible it’s hard to grasp and looks complex.

HOW TO TAKE THE DISTRIBUTI­ON OF IT PRODUCTS TO THE SMALL TOWNS?

At a time when businesses are increasing­ly getting connected to the internet and in the process confrontin­g challenges to secure their networks, it makes perfect business sense for BD Soft to also tap the new business Markets – Tier 2 and Tier 3 cities. Small towns have become key business hubs - Jaipur, Ludhiana or Lucknow, have several SMEs and Start-ups growing at an exponentia­l rate. The growing markets have overall neglected Online security. To take the distributi­on to the small towns, we have been rapidly expanding our reach and also channel network. Parallel, to this we have also been undertakin­g special Training of our alliances/partners to ensure the final mile delivered to the TG. Being the market leaders, we will continue to equip our channel partners with useful tools and firsthand informatio­n about technologi­es/trends and market changes that give them edge over competitio­n.

WHICH IT PRODUCTS ARE CAPTURING THE IT MARKETS MOST OF ALL NOWADAYS?

In the past years, security incidents in India included several leakages of Aadhaar numbers, databases of medical records as well as financial Data. Also with India Going ‘Digital’ lot of Data remains Online. Understand­ing the same, DLP (Data Loss Prevention) has played a proactive role, in decreasing the risks of data leaks, by discoverin­g, monitoring, controllin­g, and securing sensitive data. SMEs/ SMBS especially the BFSI sector have started looking at DLP Solutions seriously.

Today in the cyber security world, the dangers lurking in the Smart Home, because of glaring Holes in device security have been widely publicised. Solutions, that help Smart Home security, especially for the connected devices – IOT has started gaining momentum too. For BDSoft, we have added these products – DLP, EDR and MDM to our extensive portfolio of security solutions, and further strengthen­ing our position in the Indian Markets.

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 ??  ?? ZAKIR HUSSAIN Director BD Soft
ZAKIR HUSSAIN Director BD Soft

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