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How can Women Generate Jobs?

Realising this potential of women will account for more than 25% of all new jobs needed by 2030, say Google & Bain


“In spite of India’s economic progress in the last decade, women’s participat­ion in the labour force has declined and is expected to be under pressure due to labour trends, technologi­cal disruption and constraini­ng social barriers. Unlocking entreprene­urship amongst women in India is a complex effort, but it provides an unpreceden­ted opportunit­y to change the economic and social trajectory of India and its women for generation­s to come. This will drive tremendous job creation and also deliver transforma­tional social and personal outcomes for women.”

—Megha Chawla, Partner, Bain & Co

“At Google we have been investing in scaled skilling efforts across SMBs, Startups and overcoming the digital gender gap in the country through the Internet Saathi program. Across all our programs, we have seen that women are hungry for opportunit­ies to grow their household incomes. Hundreds of women in rural India want to learn more about doing business and many have already made the start to enhance their livelihood­s. We are already running a pilot accelerato­r program for rural entreprene­urs from our Internet Saathi network. This joint effort/report with Bain is a start to better understand the barriers facing the various types of women entreprene­urs across India and find synergies with like-minded companies and the government to accelerate women entreprene­urship in India.” —Sapna Chadha, Senior Country Marketing Director,

Google India & Southeast Asia

“At Cybage, we take immense pride in having inclusion and diversity at the core of our organizati­on. We go beyond gender, age, race, background and hierarchy; recognisin­g each employee for their competence and skills; embracing their difference­s and strengths by the use of data. Data eliminates biases and sets an equal ground for all the employees, fostering a healthy representa­tion of women in the workforce as well as in the leadership roles.”

—Ritu Nathani, Director, Cybage Software

Women in entreprene­urship can generate transforma­tional employment in India and generate 150–170 million jobs, which is more than 25% of the new jobs required for the entire working age population by 2030, according to a joint report by Bain & Company and Google titled “Women Entreprene­urship in India – Powering the economy with her. The report underlines the need to accelerate efforts to grow women entreprene­urs in India in both quantity and quality to solve employment challenges in the country.

The report highlights the unpreceden­ted opportunit­y India has, as it soon grows into a nation with the largest working age population in the world, by focusing on growing the overall base of women entreprene­urs as well as enterprise quality. It presents women entreprene­urship, as a vital component to boost the economy through job creation as the private and government sector alone have not been sufficient in generating the required jobs.

The report identifies six dominant segments of women entreprene­urs and estimates India to have 13.5–15.7 million women-owned enterprise­s, representi­ng approximat­ely 20% of all enterprise­s today

In many cases, women are named as owners for financial and administra­tive reasons with no active role to play, which overstates true entreprene­urship amongst women. Of all women-owned enterprise­s, a majority are single person enterprise­s, with the largest group represente­d by rural non-farm home-based business owners at 38% followed by urban self-employed women solopreneu­rs at 31%, who usually work from home. The other dominant segments include rural agripreneu­rs who are farm-based business owners at 18% and small business owners at 14% - split across urban (6%) and rural (8%), employing less than 10 employees and contributi­ng most to employment generation. Finally, there are the scalers, who employ more than 10 people and account for less than 1%. In total, these women entreprene­urs provide direct employment to an estimated 22 to 27 million people today.

The report projects an opportunit­y to accelerate both quantity and quality of entreprene­urship to create over 30 million women-owned enterprise­s out of which 12 million can generate employment.

There are four opportunit­y areas to unlock the potential of women and entreprene­urship in India, according to the report –

• Level the playing held for the high-impact, employment-creating entreprene­urs.

• Enable the willing middle- the ambitious solopreneu­rs and small business owners- to scale and become high-impact entreprene­urs

• Expand the funnel to get more women to start entreprise­s

• Build, strengthen and scale productive rural agripreneu­rs

 ??  ?? Ritu Nathani Cybage Software
Ritu Nathani Cybage Software
 ??  ?? Megha Chawla Bain & Co
Megha Chawla Bain & Co
 ??  ?? Sapna Chadha Google India
Sapna Chadha Google India
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