It’s time for some precious investments

Come Akshaya Tritiya every year, the belief is that any purchase made in the family, will thrive in abundance. Hence, people wish to purchase gold to enhance their wealth and prosperity on this day.

Akshaya means something that never diminishes or decays. It is said in the puranas that Akshaya Tritiya is a day that will bring forth all benefits. Both Hindus and Jains celebrate this day as an auspicious one. It is considered highly auspicious to conduct marriages in temples, ensuring a stable and a happy future in the puranas.

The worship and rituals performed for the gods on this day yield greater benefits. The good deeds done on this auspicious day are said to bring us blessings in abundance.

According to Hindu scriptures, Akshaya Tritiya

is not only a day for purchasing but also for charitable deeds. Foraying into a new business, beginning construction work on a new home, can be started on this day. This day is believed to bring exceptional luck as buying gold on this auspicious day will lead to a significant increase in wealth.

Hence, the belief is that on this day, any purchase made will thrive in abundance in the absence of any item. Hence, many wish to purchase gold to enhance their wealth on this day. However, given the surge in gold prices lately, people widely believe that it is not conducive to invest in gold. However, they have been choosing alternate options to invest-- like buying home appliances, and automobiles among others. In 2024, Akshaya Tritiya commences on the auspicious day (May 10) at 4:17 a.m. and will conclude the next day (May 11) at 2:50 p.m.