Go platinum as an alternative this Akshaya Tritiya
As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolises purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest and purest metals to exist on this planet, platinum is known for its naturally white, that remains untarnished over time, making it a fitting choice for auspicious events. Platinum jewellery thus becomes particularly favoured for this occasion due to its association with purity.
Consumers looking to commemorate Akshaya Tritiya with platinum jewellery have a diverse range to choose from. Options include contemporary pieces for women, unique statement jewellery for men, and beautifully crafted love bands for couples. There are also divine deity pendants in platinum for those seeking sacred symbols. With a wide selection across price points, consumers can elevate their Akshaya Tritiya celebrations with precious platinum jewellery.
Platinum jewellery, blending tradition and modernity, symbolises everlasting prosperity and beauty for generations. The “Pt 950” inscription on each piece signifies the highest purity, making it a fitting choice for Akshaya Tritiya celebrations.
Highlighting the significance of Akshaya Tritiya for platinum jewellery, Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers said, “At Kalyan Jewellers, we prioritise offering a diverse range of jewellery designs across various categories to meet the evolving preferences of our customers. During auspicious occasions like Akshaya Tritiya, platinum jewellery takes center stage as peo- ple consider it an opportune time to purchase precious jewellery. With a positive outlook, we are confident that this year too, consumers will find a variety of dynamic platinum jewellery designs at varied price points to celebrate the occasion in style.”
About Platinum Guild International (PGI)
Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery. In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.
Purity Assurance Program
PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.