Ur­banPiper Raises Funds from Ax­ilor, An­gel In­vestors

The Economic Times - - Companies: Pursuit Of Profit - Our Bureau

Ben­galuru: Ur­banPiper, which runs a plat­form that en­ables hy­per­local busi­nesses to go on­line, has raised an undis­closed amount in fund­ing from Ax­ilor and a group of an­gels. The com­pany plans to use the funds to en­hance its tech­nol­ogy of­fer­ing and scale up its client base. “Our solutions are user-friendly, in­tu­itive and han­dle back-end op­er­a­tions. Food de­liv­ery has be­come a sig­nif­i­cant as­pect of busi­ness for res­tau­rants across the coun­try and Ur­banPiper will help make this ex­pe­ri­ence smooth,” said Sau­rabh Gupta, CEO of Ur­banPiper.

Ur­banPiper is a busi­ness-to-busi­ness Soft­ware-as-a-Ser­vice (SaaS) plat­form that offers a host of ser­vices such as white-la­bel mo­bile apps, web­site, in-store en­gage­ment tools and cus­tomer re­la­tion­ship man­age­ment (CRM). Through its of­fer­ings, it en­ables hy­per­local ecom­merce, mcom­merce, loy­alty, wal­let and cus­tomer feed­back.

“Ur­banPiper is well-po­si­tioned to en­able some of the large ver­ti­cals in the re­tail seg­ment to go on­line, both in In­dia and glob­ally. Their mar­quee cus­tomer base gives them a clear edge and ex­ist­ing cus­tomers like Chai Point have rated the plat­form very highly,” said Gana­p­a­thy Venu­gopal, CEO of Ax­ilor.

Ax­ilor, whose pro­grammes in­clude an ac­cel­er­a­tor, scale-up and early-stage fund­ing, counts In­fosys co-founders Se­na­p­a­thy ‘Kris’ Gopalakr­ish­nan and SD Shibu­lal among its founders.

The startup has seen in­creased de­mand for its ser­vices after the govern­ment’s move last month to with­draw high-value ban­knotes as le­gal ten­der. “Be­fore the move, we had around four to five monthly cus­tomers. Now we have around 25 cus­tomers sign­ing up. There has been a lot of in­bound in­ter­est. There are also newer kind of cus­tomers go­ing on­line. We are work­ing with food courts too,” said Gupta.

Ur­banPiper is cur­rently work­ing with brands in­clud­ing Chili’s In­dia, Papa John’s In­dia, Ju­bi­lant Fresh, Chai Point and Ma­m­agoto to en­able their on­line and mo­bile trans­ac­tions.

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