D I D W Y T I e e y

Know how companies like Volkswagen India and Philips are using Linkedin as a tool to complement their marketing strategies, become thought leaders in their domain, reach potential buyers and do a lot more

aggressive user of the same and a premium member too.”

For recruitment and credentials verification

As per Cellstrat Inc’s recent digital media research, 40 per cent of the companies hire professionals for senior profiles through Linkedin and only low- to middle- level management professionals from traditional recruiting sources such as Naukri.com and Monster.com.

Linkedin has some good features exclusively for companies who want to use the platform for recruitment. “The ‘Recommendations’ functionality, where professionals can reach out to another Linkedin member in their network and seek endorsement for their skillset and expertise, helps prospective recruiters to check the credibility of the professionals they wish to hire, from those connected with them in the network,” Singhal informs.

Sharing his experience in this context, Venkat Mangudi, founder and CEO, Venkat Mangudi Consulting, says, “I use Linkedin extensively to do research on business leads and check the credentials of people who write to me for any business association. Almost always my first response to a lead e-mail is to look for the person or the company in Linkedin. I strongly recommend Linkedin because it can be used for verification, history tracking and figuring out the credibility of the person you are researching on—for hiring or any other business engagement. In the past, I have also used the medium to apply for jobs and get referred to jobs.”