Facebook versus Linkedin

Of late, both Linkedin and Facebook have emerged as interesting marketing tools. Considering the popularity of these platforms, marketers are using these media as a tool to expand the reach of their business, build brand image and influence buying decisions in their favour. Each has its unique value proposition to offer. However, the suitability of these media varies from business to business.

Facebook is a popular social media platform for people to connect with friends and family, while Linkedin has emerged as a networking domain for working professionals.

Nishant Jain, Phonethics Mobile Media, feels that while Facebook is a good medium for B2C businesses, B2B businesses can find Linkedin to be a better place as it can be used more to find vendors, reach out to potential investors, make refined search to reach the correct target audience and so on.

“None of the above-mentioned activities could be effectively done via Facebook. In fact, some of your friends might even ban you if you start using their network for business purpose,” Jain adds.

So while Linkedin has a more professional appeal than Facebook, the latter is more for attracting and engaging a consumer.