HYUNDAI @ EXPO

The Hyundai pavil­ion at the big­gest au­to­mo­tive mo­tor show in Asia was noth­ing less than a grand spec­ta­cle

Evo India - - CONTENTS - WORDS by CHIN­MAY CHAUD­HARY PHO­TOG­RA­PHY by GAURAV S THOMBRE & RO­HIT G MANE

Hyundai pulled out all the stops at this year’s Auto Expo

HYUNDAI, IN­DIA’S SE­COND big­gest car man­u­fac­turer made a spec­tac­u­lar pres­ence at the Auto Expo 2018. The Hyundai pavil­ion was noth­ing less than a feast for au­to­mo­tive en­thu­si­asts and tech geeks. The car­maker dis­played the first of its kind elec­tric ve­hi­cle, the Ioniq, of­fered in three elec­tric pow­er­train vari­ants along with the launch of the 2018 Elite i20 model. Also on dis­play was the up­com­ing Kona SUV and the cur­rent Hyundai ve­hi­cle line-up in the coun­try.

Hyundai is ac­tively in­volved in the World Rally Cham­pi­onship and show­cased their WRC car along with the per­for­mance con­cept RN30 at the stall. Brand am­bas­sador, Shah Rukh Khan gar­nered much at­ten­tion and added to the glam at the Hyundai pavil­ion where he launched the Swachh Can, Hyundai’s CSR ini­tia­tive to cre­ate aware­ness about clean­li­ness on the road. To en­gage con­sumers, the venue hosted var­i­ous ac­tiv­i­ties like Giga selfie, VR cricket and foot­ball games, ro­botic arm dance, brain­wave head­set mind game, race car sim­u­la­tor and much more.

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