N RAJA

DEPUTY MD, TOY­OTA KIRLOSKAR MO­TOR

Evo India - - NEWS -

Plat­forms are go­ing to be global for all coun­tries. If I look at In­dia to­day, the chal­lenge for us is that the gov­ern­ment is mov­ing to­wards the Euro­pean stan­dards, the cus­tomer ex­pec­ta­tion for the prod­uct pric­ing is still Asian. So, we are caught up in this di­chotomy for prob­a­bly an­other three-four years, but this will change and peo­ple will be ready to move to­wards the prod­ucts which meet those norms.

EVs are taxed 12 per cent and hy­brids are taxed 43 per cent which is not a vi­able equa­tion for a cus­tomer to buy it. To­day, the Camry Hy­brid ad­dresses a group of cus­tomers who don't look at `4-5 lakh as a big vari­a­tion, they want to show the world that they are en­vi­ron­men­tally friendly, they are im­ple­ment­ing new tech­nol­ogy. But, the same feel­ing on the eco­nom­i­cally-priced mod­els is still to come in, it's like giv­ing a prod­uct at dou­ble the price and then there are no buy­ers for it. We are look­ing at some type of sta­bil­i­sa­tion.

We are start­ing off with the petrol on the Yaris, right­fully so, be­cause we have seen the com­pe­ti­tion and we clearly see that petrol is a larger seg­ment here. A diesel pow­er­train is not suf­fi­cient; it has to be with an au­to­matic or a CVT. This is the mis­match on which work is hap­pen­ing. Till now, it's not clear as to what will be the fu­ture.

The big change was our (new) Corolla Altis. We have lot of pos­i­tive feed­back that has inspired our de­sign team to work in that di­rec­tion. We al­ways had good ve­hi­cles with good work process, only the style used to be bor­ing, we re­alised that, and hence a lot of changes hap­pened.

Our re­search team re­ally un­der­stands what the cus­tomers want. Apart from the work culture, the cus­tomer also wants an at­trac­tive look­ing car. They are ready to com­pro­mise a lit­tle bit on per­for­mance, as long as the car is look­ing at­trac­tive. That is com­ing into the DNA slowly.

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