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Re­nault’s most pop­u­lar SUV is all set to become even more pop­u­lar, post a near lakh rupee slide in its price

WHAT’S THE BEST thing a man­u­fac­turer can do to re­ward cus­tomers? Re­nault reck­ons the best way to keep cus­tomer in­ter­est alive in an ex­cel­lent prod­uct is to pass on the ben­e­fits of lo­cal­i­sa­tion (read, lower cost of pro­duc­tion) to the end con­sumer. As a re­sult, its best-sell­ing Duster range now starts at `7.95 lakh for the petrol and at `8.95 lakh for the base diesel vari­ant.

While at the bot­tom of the Duster pyra­mid, you will now end up sav­ing as much as `55,925 on the base vari­ant, you can save up to a whop­ping lakh of ru­pees if you spring for the range-top­ping RXZ 108bhp AWD Diesel. The new prices (full list in ta­ble) are ef­fec­tive from March 1.

“Re­nault has one of the high­est lo­cal­i­sa­tion done on the Kwid with 98 per cent at the time of launch. We are happy to pass on the ben­e­fits to new Duster cus­tomers mak­ing it more at­trac­tive across the range, en­abled by our ag­gres­sive lo­cal­i­sa­tion strat­egy on the Duster as well,” said Su­mit Sawh­ney, country CEO and man­ag­ing di­rec­tor, Re­nault In­dia Op­er­a­tions, on the price cut. ⌧

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