TRY A TRAIL!

Own a Jeep and want to go off-road­ing? Jeep Trails might be just perfect for you

Evo India - - JEEP TRAILS - WORDS by AFZAL RAWUTHER

JEEP TRAILS – THE OF­Froad driv­ing com­mu­nity for Jeep own­ers presents par­tic­i­pants with an op­por­tu­nity to in­dulge in a com­bi­na­tion of con­voy driv­ing, off-road­ing and ad­ven­ture ac­tiv­i­ties across some pic­turesque land­scapes and chal­leng­ing ter­rains. Jeep Trails is a rather unique con­cept that in­te­grates el­e­ments like live music and bon­fires at events to fa­cil­i­tate com­mu­nity build­ing.

Re­cently the Jeep brand was ac­knowl­edged as the Cult Brand Honoree, un­der­lin­ing the grow­ing global pres­ence of the Jeep com­mu­nity. A de­riv­a­tive of the global and larger ‘Jeep Badge of Honor’, Jeep Trails in In­dia seeks to achieve en­gage­ment both within the Jeep com­mu­nity and the larger au­to­mo­tive world. Jeep In­dia will soon an­nounce a loy­alty pro­gram for Jeep own­ers that will con­nect them to the in­ter­na­tional Jeep com­mu­nity much bet­ter than be­fore.

In 2018, Jeep Trails is set to fea­ture 6 trail drives and 2 ex­pe­di­tions to the East, West, North and South of the country. The very first

edi­tion, The Jun­gle Trails Goa – West Trails, was held in Ne­travali Wildlife Re­serve in Goa from Jan­uary 26th- 28th, 2018. The Ne­travali Wildlife Re­serve pro­vided par­tic­i­pants with a chance to see the beauty of the for­est that was home to some rare wild an­i­mals. The Ne­travali Wildlife Re­serve forms part of a con­tin­u­ous pro­tected area in Kar­nataka and Goa that serves as the perfect habi­tat for a va­ri­ety of flora and fauna. 23 Jeeps were a part of the con­voy with 47 par­tic­i­pants across six cities com­ing to­gether for some ex­treme off-road­ing ac­tion, rock ’n’ roll music, beaches, bon­fire and much more. The Jun­gle Trails, Goa was a roar­ing suc­cess with over 30 reg­is­tra­tions re­ceived within one week of an­nounc­ing the trail and quite a few Jeep own­ers had to be wait­listed.

The sec­ond edi­tion called the Jeep River Trails was held in Hoshiarpur, Pun­jab from March 0204, 2018. 15 Jeeps came to­gether in the land of the rivers where they ex­pe­ri­enced live music in the wilder­ness of Pun­jab. Par­tic­i­pants were made to drive through some tough off-road ter­rain in­ter­spersed by a few river cross­ings. The city where the former Prime Min­is­ter of In­dia, Dr. Man­mo­han Singh got his bach­e­lors and masters de­gree in Eco­nomics from, played the perfect host with its laid­back old-school charm to the de­light of all the guests. The sur­round­ing re­gion and its boun­ti­ful nat­u­ral beauty helped make the drive very me­morable.

De­tails about the East and the South trails haven’t been an­nounced yet and con­sid­er­ing how suc­cess­ful the first two drives were, Jeep own­ers are all pumped up for the events. The Jeep Trails web­site – jeep­trails.in wit­nessed over 1300 ap­pli­ca­tions within three days of the web­site go­ing live. It is ex­pected that interested Jeep own­ers will only go up sub­stan­tially once reg­is­tra­tions for the ex­pe­di­tions open.

Jeep In­dia’s com­plete line-up in­cludes Com­pass, Wran­gler and Grand Chero­kee. Soon, the Rene­gade will join the band­wagon, giv­ing even more peo­ple ac­cess to the iconic brand. Want to join in on all the fun? Then it’s time to go out and buy one! ⌧

Jeep In­dia will soon an­nounce a loy­alty pro­gram for Jeep

own­ers

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6 1: The Jeeps are flagged off in grand style. 2: Wad­ing through wa­ter is no prob­lem for the Com­pass. 3: The Jeep Com­pass, eas­ily mak­ing its way through for­est trails. 4: Now that’s in­no­va­tive! 5: Great music was al­ways there for com­pany. 6: The go­ing...

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