Pratap Bose

HEAD OF DE­SIGN, TATA MO­TORS

Evo India - - DESIGN OF THE YEAR -

We are ex­tremely proud to have won the Times Auto Awards in part­ner­ship with evo In­dia and Fast Bikes In­dia ‘De­sign of the Year’ award. We strongly be­lieve that our cars re­flect the per­son­al­ity and as­pi­ra­tions of our cus­tomers. With the

Nexon, we de­cided to chal­lenge the tra­di­tional ap­proach for SUV de­sign, and our designers came up with the strik­ing com­bi­na­tion of strength and dy­namism with­out sac­ri­fic­ing

prac­ti­cal­ity by breaking the boxy sil­hou­ette. Our IM­PACT de­sign phi­los­o­phy charted a new course for us in de­sign­ing

dif­fer­en­ti­ated prod­ucts that cap­ture the imag­i­na­tion.

Pratap Bose, head of de­sign, Guen­ther Butschek, MD & CEO and Mayank Pa­reek, pres­i­dent, PVBU along with the Tata Mo­tors de­sign team re­ceive the De­sign of the Year award from Adil Jal Darukhanawala, editor-in-chief, Fast Bikes In­dia

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