What is up with M?

Evo India - - INBOX -

Every month I read with in­ter­est, your sto­ries on dif­fer­ent AMG cars and SUVs in dif­fer­ent parts of the coun­try do­ing dif­fer­ent things. The last one on the E 63 S AMG drift­ing beau­ti­fully was lovely, and Ire­ally en­joyed it, and I also have to com­pli­ment you guys on your driv­ing and the abil­ity to do those things with the car. Your pho­tog­ra­phy is ex­cel­lent but with­out testers to get the car in those an­gles there is only so much your snap­pers can do. Sorry I got car­ried away. What I ac­tu­ally wanted to ask was what has hap­pened to BMW and their M cars? BMW launched the M5 be­fore Mercedes did the E 63 S AMG, but there are hardly any sto­ries on that car in In­dia. Why do they not have sep­a­rate M sec­tions in their deal­er­ships. Why do they not push their per­for­mance cars, which are no less in terms of ca­pa­bil­ity or va­ri­ety than Merc? Aren’t they miss­ing out on juicy prof­its and brand aware­ness?

Joel James

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