TOY­OTA YARIS vs RI­VALS

Toy­ota has taken its own sweet time en­ter­ing the C-seg­ment but now that it's here it would be a crime not to pit it against the es­tab­lished or­der

Evo India - - CONTENTS - Pho­tog­ra­phy: Ro­hit G Mane

IHADN'T SEEN MY UN­CLE THIS ex­cited in quite some time. “Did you know? The Yaris is here!” he an­nounced ex­cit­edly when he saw me at his Kolkata home. For a sec­ond I al­most thought he had bought one and the car had been de­liv­ered. But no, he was only talk­ing about the news of the Yaris be­ing launched. Of course I knew, I told him. Would be a lit­tle strange if I didn't, con­sid­er­ing how I earn a liv­ing. The rest of the even­ing was mostly ran­dom ban­ter un­til af­ter din­ner he asked me what I thought of the Yaris. From his tone it was clear that his ex­pec­ta­tions of the Yaris were high. He made no bones about the fact that he thought this brand new sedan with the Toy­ota badge would be a great car that would give the oth­ers a run for their money.

But does it? Af­ter all, at `12.85 lakh, exshow­room Delhi for the top-of-the-line VX man­ual vari­ant that you would want to have, the Yaris is the prici­est C-seg­ment sedan you can buy. Be­fore you pooh-pooh our claim, di­gest this. The range-top­ping Honda City VX we have here car­ries a sticker of `11.84 lakh, the Volk­swa­gen Vento 1.2L TSI with the ex­cel­lent DSG gear­box goes for `12.54 lakh and the top-of-the-line Hyundai Verna 1.6L we have here is the most af­ford­able at `11.42 lakh. So what's the story be­hind that pre­mium pric­ing then? Is it a case of a lot more good­ies than the rest? Is it au­to­mo­tive snob­bery?

The long and short of things

The more I look at them the more I'm con­vinced that it is the Verna that stands out as the most stylish of this lot. The new age de­sign suits the Korean rather well. It's as long as the City but wider and, af­ter the Vento, the

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