Nis­san Pa­trol

The Ja­panese flag­ship has hit the sweet spot when it comes to Emi­ratis. We find out why

Evo India - - DRIVEN -

U“USU­ALLY A COM­PANY man­ages its prod­ucts, how­ever the Pa­trol man­ages us.” That is how Is­mail Sethi, the DGM of Prod­uct Mar­ket­ing at Nis­san in­tro­duced Nis­san's flag­ship SUV. The Pa­trol truly has a cult fol­low­ing, es­pe­cially here in Dubai where size mat­ters more than any­thing else. In a coun­try where ev­ery sec­ond ve­hi­cle sold is an SUV, while ev­ery sixth car comes with a lux­ury car badge (in­clud­ing the likes of Audi, BMW and even Bent­ley), the Pa­trol has man­aged to carve a niche in the mar­ket for it­self, which is a tremen­dous achieve­ment. And we were given a go in the Pa­trol V8 not only on the streets of Dubai but also on a short desert trail near Umm Al Quwain to find the rea­sons.

There's only one word to de­scribe the Pa­trol when it comes to aes­thet­ics – gi­nor­mous.

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