We have a lot to be proud of!

Evo India - - NEWS - SIRISH CHAN­DRAN @SirishChan­dran sirish@gtop­ub­lish­ing.com

I‘M IN THE NOSE OF A BIG BIRD WING­ING ITS way to Cal­i­for­nia where Royal Enfield have laid out their twins for not just the In­dian me­dia but the world’s bik­ing press to sam­ple. RE boss Sid Lal calls it their “com­ing out party” and the fact that an In­dian com­pany, with Bri­tish ori­gins and her­itage, has de­camped to the doorstep of the most iconic cruiser brand in the world says a lot. About the health of their bal­ance sheet – in times of shrink­ing vol­umes and ag­i­tated in­vestors at more es­tab­lished ri­vals. About their global am­bi­tions – not just creep­ing into Har­ley ter­ri­tory but rub­bing their noses in it. Heck, it says a lot about their con­fi­dence and gump­tion – to not rely on the com­forts and gen­er­ous dose of good­will af­forded by a launch on home soil, which is what I sus­pect hap­pened with the Hi­malayan in snowy Shimla. Whether the bikes are any good or not I will find out shortly but for now I just want to say that I’m su­per proud. A bit of na­tion­al­ist jin­go­ism for sure but I grew up test­ing Bul­lets, saw the com­pany nearly down shut­ters, and ex­pe­ri­enced first hand the qual­ity night­mares. From those shaky foun­da­tions to rein­vent­ing them­selves into a global player of re­pute and de­sir­abil­ity... wow, just wow.

It’s not just Royal Enfield who are turn­ing things around. Take Mahin­dra. I don’t care too much for ei­ther the name or the styling but trust me the qual­ity, re­fine­ment, the way it is put to­gether, that in­her­ent sense of be­ing en­gi­neered cor­rectly, ev­ery­thing makes the Marazzo a def­i­nite rec­om­men­da­tion. And next month we will drive the Har­rier. Again don’t care much for the name but a Tata SUV on Land Rover un­der­pin­nings (the cur­rent Evoque and Dis­cov­ery Sport, not some old hand-me-downs) al­lied to their new found de­sign mojo and real­i­sa­tion that qual­ity is ev­ery­thing bodes well. Our home grown man­u­fac­tur­ers are get­ting it right and that’s some­thing to be proud of.

We are also proud of our own mile­stone – this is our fifth an­niver­sary is­sue and our de­lib­er­ate en­thu­si­ast lean­ings seem to have struck a chord with you, dear reader, and our friends in the in­dus­try. On be­half of the en­tire evo In­dia fam­ily, thank you for the sup­port!

En­joy the is­sue. And en­joy The Thrill of Driv­ing and Rid­ing.L

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