We have a lot to be proud of!
I‘M IN THE NOSE OF A BIG BIRD WINGING ITS way to California where Royal Enfield have laid out their twins for not just the Indian media but the world’s biking press to sample. RE boss Sid Lal calls it their “coming out party” and the fact that an Indian company, with British origins and heritage, has decamped to the doorstep of the most iconic cruiser brand in the world says a lot. About the health of their balance sheet – in times of shrinking volumes and agitated investors at more established rivals. About their global ambitions – not just creeping into Harley territory but rubbing their noses in it. Heck, it says a lot about their confidence and gumption – to not rely on the comforts and generous dose of goodwill afforded by a launch on home soil, which is what I suspect happened with the Himalayan in snowy Shimla. Whether the bikes are any good or not I will find out shortly but for now I just want to say that I’m super proud. A bit of nationalist jingoism for sure but I grew up testing Bullets, saw the company nearly down shutters, and experienced first hand the quality nightmares. From those shaky foundations to reinventing themselves into a global player of repute and desirability... wow, just wow.
It’s not just Royal Enfield who are turning things around. Take Mahindra. I don’t care too much for either the name or the styling but trust me the quality, refinement, the way it is put together, that inherent sense of being engineered correctly, everything makes the Marazzo a definite recommendation. And next month we will drive the Harrier. Again don’t care much for the name but a Tata SUV on Land Rover underpinnings (the current Evoque and Discovery Sport, not some old hand-me-downs) allied to their new found design mojo and realisation that quality is everything bodes well. Our home grown manufacturers are getting it right and that’s something to be proud of.
We are also proud of our own milestone – this is our fifth anniversary issue and our deliberate enthusiast leanings seem to have struck a chord with you, dear reader, and our friends in the industry. On behalf of the entire evo India family, thank you for the support!
Enjoy the issue. And enjoy The Thrill of Driving and Riding.L