2008 – 2018
Sell enough of the most profitable car in the world (the 911) and it won’t be long before you become the most profitable car company in the world. And then you’ll get ideas above your station and try to buy one of the largest car companies in the world. Wiedeking took on Ferdinand Piech, lost the battle and nearly took Porsche down with him (Porsche racked up $10billion in debt trying to buy VW).
Meanwhile, there was a hybrid hypercar, Panameras, Macans, more special 911s and a return to Le Mans. And 119 years after the first, Porsche’s second all-electric car will soon go on sale. And Wiedeking? He went back to his hobby of potato farming.