DROOMING UP THINGS
Droom organises country’s first Pre-owned Automotive Awards
India’s first ever awards for players in the pre-owned market
DROOM, ALONG WITH KPMG, organised India’s first pre-owned automobile awards, to celebrate the success of the thriving pre-owned automobile industry. The award function had dignitaries from the auto industry as jury members.
The ceremony received 110 plus nominations from more than 35 Original Equipment Manufacturers for its four main categories. These categories: Buyer’s Choice, Dealers’ choice, Jury’s choice, and Best of Droom, were further classified into 10 sub-categories, with awards given using multiple methodologies including votes from both dealers and buyers.
In attendance were industry doyens like Sachin Munjal, chairman, Hero Enterprise, and Jagdish Khattar, former MD, Maruti Udyog Ltd. Along with live performances, the ceremony also witnessed the launch of Sandeep Aggarwal and Rajiv Makhni’s Orange Book Value (OBV) book.
Hero Motocorp was awarded ‘OEM of the Year’ for bagging the most awards including ‘Most Sold Bike on Droom’, ‘OBV Highest Resale Scooter of the Year’ and ‘Jury’s Choice Electric Scooter of the Year’. The Honda City took home the ‘Buyer’s Choice Sedan of the Year’ while the Mercedes-Benz C-Class was crowned the Dealer’s Choice Luxury Car of the Year.
India is the third largest automobile market in the world and since 2013, the number of used vehicles sold has been higher than that of new ones.
The Droom Pre-Owned Automotive Awards was conceptualised by Sandeep Agarwal (Founder and CEO, Droom) to make owning a pre-owned vehicle celebratory and give owners a sense of joy and pride. ⌧
Top: Honda Activa awarded ‘Most sold scooter’on Droom. Left middle: Honda City awarded ‘Sedan of the Year’. Left: Sandeep Aggarwal, CEO& Founder of Droom