BOOK RE­VIEW

A com­pre­hen­sive his­tory of the mo­tor­cy­cle brand that set fire to the In­dian en­thu­si­ast’s soul in a post-In­de­pen­dence In­dia

Evo India - - CONTENTS -

Jawa – The For­ever Bike

IT T IES TOGETHER THE JAWA STORY INTO ONE DE­FIN­I­TIVE NAR­RA­TIVE

WHEN ADIL JAL DARUKHANAW­ALA GETS down to writ­ing a book, you can be as­sured it will be the most in­tri­cately re­searched, com­pre­hen­sive re­source on the sub­ject. His lat­est at­tempt is no dif­fer­ent. To co­in­cide with the re­vival of the Jawa brand in In­dia, he has penned a book ti­tled “Jawa: The For­ever Bike” which traces the his­tory of Jawa. Be­gin­ning with how a family of Irani-Zoroas­tri­ans in­tro­duced the brand to In­dia, re­mained its cus­to­di­ans for the long­est time, its de­cline and now its sec­ond in­nings with Clas­sic Le­gends.

The book starts off with an in­tro­duc­tion to Jawa and what it stood for, giv­ing the reader con­text on what was hap­pen­ing in a postin­de­pen­dence In­dia, and how the com­pany set about mo­bil­is­ing the masses. It delves deep in to how the Irani family made contact with the Czechs and brought and grew the com­pany in In­dia, bring­ing to light how a com­bi­na­tion of

fierce com­pe­ti­tion, rapidly shift­ing econ­omy, a lack of fore­sight from Ideal Jawa and sup­port from their Czech arm even­tu­ally saw the com­pany die out.

This book is a treasure trove with never be­fore seen pictures of the Irani family, the Ideal Jawa factory in Mysore and their R&D set up. You can tell that the au­thor has lever­aged upon a vast net­work of con­nec­tions built up in his four decades of au­to­mo­tive jour­nal­ism, to tie together the story of Ideal Jawa into one de­fin­i­tive nar­ra­tive of the com­pany.

Some of the real gems in this book in­clude sec­tions ded­i­cated to the peo­ple who kept the spirit of Jawa alive – not just the family that owned ideal Jawa, but the en­thu­si­asts who suc­cumbed to the charm of these mo­tor­cy­cles. The au­thor has pro­filed col­lec­tors and en­thu­si­asts who still own and run Jawas, as well as the me­chan­ics who have kept these ma­chines run­ning through the years. And be­ing the true-blue au­to­mo­tive jour­nal­ist that he is, he even man­aged to get astride a 1948 CZ125 that he de­scribed as “the holy grail” of Jawa in In­dia – it was Far­rokh Irani’s, the chair­man and MD of Ideal Jawa.The book is truly a col­lec­tor’s item, not just for the Jawa en­thu­si­ast but for any biker in In­dia who seeks to un­der­stand how we, as a coun­try, have got­ten where we are when it comes to mo­tor­cy­cles. The book draws to a close re­count­ing the forces that came together to re­vive Jawa in In­dia, an epi­logue to a brand that truly shaped the way In­dia looks at mo­tor­cy­cles.

To buy Price ISBN : Ama­zon / Flip­kart Write to [email protected]­jal.com : 4500 : 978-93-5346-252-9 (@whatesh) Top to bottom: The cof­fee ta­ble book makes for a great ad­di­tion to any en­thu­si­ast’s li­brary; some cool moto-art in­side; the book is brim­ming with rare pictures from Jawa’s his­tory

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