“We are leading the overall super luxury segment in India”
In conversation with Sharad Agarwal, Head, Lamborghini India
“This year, the Urus should contribute to more than 50 per cent of our business, demand is very strong and it continues to be on long wait lists of around 9-12 months. With the Urus, we see 70 per cent of customers are first-time Lamborghini buyers. Now that they have come to our family, they will move to Supersports, because they always had the desire to have one in their garage.
“In the EV space, we don’t see that technology is ready for supersport cars or even Lamborghini. What is the reason people own a Lamborghini? They want to enjoy the driving experience, the sound, the emotions that they get from an NA engine. I don’t know how many would want to jump on to the EV bandwagon and lose the driving experience.
“As a trend, India is moving towards limited edition cars. In 2017 we brought the Huracan Avio and we got three units allocated to India out of 250 in the world. When we were launching the SVJ, we anticipated good response but never thought it would be that strong. We ended up refusing to give the car to customers as we were sold out worldwide. We have delivered five and will see more coming into the country.
“Very soon, we will open our personalisation program known as ‘Ad Personam’ for Urus which will give our customers much more options and combinations in terms of customisation of the car. Right now our focus is to meet the current demand."