Direct Selling Guidelines Notification Helps in Protecting Consumer Interests
8 August 2018
FICCI Direct Selling Task Force welcomed the decision of the Department of Consumer Affairs, Government of Kerala to notify Direct Selling Guidelines to promote smooth functioning of the business in the state. FICCI acknowledges the Government of Kerala for providing regulatory clarity and is confident that this will both, protect consumers and customers as well as ethical business practices as the guidelines offer clear differentiators between a good business model and others who may not follow global best practices. In regulatory terms, Kerala has always led from the front, being the first state to issue guidelines in September 2011. The Direct Selling Industry has the potential to address unemployment and under-employment. FICCI offers partnership for better implementation of these guidelines.