Di­rect Sell­ing Guidelines No­ti­fi­ca­tion Helps in Pro­tect­ing Con­sumer In­ter­ests

FICCI Business Digest - - Upfront -

8 Au­gust 2018

FICCI Di­rect Sell­ing Task Force wel­comed the de­ci­sion of the Depart­ment of Con­sumer Af­fairs, Gov­ern­ment of Ker­ala to no­tify Di­rect Sell­ing Guidelines to pro­mote smooth func­tion­ing of the business in the state. FICCI ac­knowl­edges the Gov­ern­ment of Ker­ala for pro­vid­ing reg­u­la­tory clar­ity and is con­fi­dent that this will both, pro­tect con­sumers and cus­tomers as well as eth­i­cal business prac­tices as the guidelines of­fer clear dif­fer­en­tia­tors be­tween a good business model and oth­ers who may not fol­low global best prac­tices. In reg­u­la­tory terms, Ker­ala has al­ways led from the front, be­ing the first state to is­sue guidelines in Septem­ber 2011. The Di­rect Sell­ing In­dus­try has the po­ten­tial to ad­dress un­em­ploy­ment and un­der-em­ploy­ment. FICCI of­fers part­ner­ship for bet­ter im­ple­men­ta­tion of these guidelines.

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