A Day at Net­flix

FICCI Business Digest - - Special Report -

The agenda of the in­ter­ac­tion with se­nior lead­er­ship at Net­flix was to un­der­stand: Ÿ The chang­ing dy­nam­ics of the en­ter­tain­ment mar­ket and how it could fur­ther grow in In­dia with a pos­si­ble co-ex­is­tence of stu­dios and web portals Ÿ The chang­ing land­scape sur­round­ing the film & en­ter­tain­ment in­dus­try Ÿ The dy­nam­ics of con­tent dis­trib­u­tors tak­ing on the role of con­tent pro­duc­ers and the re­sult­ing im­pact on big stu­dios Ÿ Tax­a­tion poli­cies and pro­duc­tion mod­els adopted by web en­ter­tain­ment portals like Net­flix and Ama­zon.

The USP of Net­flix is the pos­si­bil­ity for un­lim­ited view­ing of con­tent with­out hav­ing to watch a sin­gle com­mer­cial as they are a com­pletely sub­scrip­tion driven ser­vice. Hence there is great scope to se­lect and cu­rate in­ter­est­ing and di­verse con­tent with­out hav­ing to de­pend on ad rev­enue or other in­vestor con­cerns.

On net­work ac­cess and net neu­tral­ity, the Net­flix team re­sponded that In­dia is headed in the right di­rec­tion and ex­pressed con­fi­dence that pol­i­cy­mak­ers will pro­tect in­ter­ests of all stake­hold­ers for fair ac­cess. In­dus­try led ini­tia­tives in ad­dress­ing piracy such as ACE (Al­liance for Cre­ativ­ity and En­ter­tain­ment) and CAP (The Coali­tion Against Piracy) were high­lighted.

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