BUMPER FES­TIVE SALES AT FLIP­KART, AMA­ZON

Financial Chronicle - - FRONT PAGE -

WITH fes­tive sales draw­ing to a close, e-tail­ing gi­ants Ama­zon and Flip­kart have claimed bumper sale on their plat­forms, and that they were ahead of the com­pe­ti­tion, as they re­ceived or­ders from cus­tomers from over 99 per cent of the pin codes in the coun­try.

Cit­ing a sur­vey by Kan­tar IMRB and other re­ports, Ama­zon In­dia se­nior vice-pres­i­dent and coun­try head Amit Agar­wal said Ama­zon emerged as “the most vis­ited and trans­acted shop­ping des­ti­na­tion in In­dia this fes­tive sea­son (Oc­to­ber 1015, Oc­to­ber 24-28 and Novem­ber 2-5).”

“With 99.3 per cent of pin codes plac­ing at least one or­der, 89 per cent of new cus­tomers com­ing from smaller towns, al­most 70,000 small and medium busi­nesses get­ting at least one or­der and new Prime mem­ber­ships grow­ing by nearly 2X, we are hum­bled that In­dia trusts us to find, dis­cover and buy any­thing on­line,” he said.

Asked about an­other re­port stat­ing that Flip­kart cor­ner­ing 51 per cent share of the fes­tive sale be­tween Oc­to­ber 9 and Oc­to­ber 14, Agar­wal said, “We don’t com­ment on re­ports that are based on non-sci­en­tific method­olo­gies.”

The said in­dus­try re­port had stated that Ama­zon.In had a 32 per cent share in the first leg of the fes­tive sale be­fore Dusshera.

Both Wal­mart-backed Flip­kart and Ama­zon have claimed record­break­ing sales num­bers across cat­e­gories like smart­phones, large ap­pli­ances and fash­ion dur­ing their fes­tive sales.

“The cur­rent sale (Novem­ber 1-5) is al­ready more than 2X of our Big Bil­lion Days sale this year. We were the clear lead­ers in the fash­ion cat­e­gory... We had all brands (of smart­phones) ex­cept one...Com­pe­ti­tion is no where close to that,” Flip­kart head of growth Sm­rithi Ravichan­dran said.

Ravichan­dran added that cus­tomers across the coun­try on an av­er­age spent Rs 7,500 on var­i­ous pur­chases dur­ing this fes­tive sale and that its gross mer­chan­dise value (GMV) was up 90 per cent over last year.

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