Gadgets and Gizmos (India) - - COVER STORY -

The big­gest rea­son be­hind the sud­den success of this new cat­e­gory is the chang­ing be­hav­ior of smart­phone users. Linda F. Ko­zlowski, Di­rec­tor of Mar­ket Devel­op­ment, APAC, Ever­note ex­plains, “All de­vices have dif­fer­ent ad­van­tages. While smart­phones are more por­ta­ble, giv­ing users im­me­di­ate, easy ac­cess any­where and any­time, ph­ablets pro­vide a larger view­ing area that al­low users to con­sume more con­tent eas­ily. “

With the more smart func­tion­al­i­ties and pro­cess­ing power be­ing added to smart­phones, we are no longer solely de­pen­dent on the lap­tops to ac­cess emails, browse the web, play games or han­dle doc­u­ments. How­ever, the smaller dis­play sizes have al­ways been a spoiler for peo­ple who wanted to do more with their phones. While some found it tough to browse the web on smaller screens and needed to zoom in to read the text bet­ter, oth­ers strug­gled with the vir­tual key­boards on 3-inch screens. The 5-inch, or larger, screen elim­i­nates th­ese prob­lems and also adds to the mul­ti­me­dia ex­pe­ri­ence.

“Ph­ablets have brought in one more op­tion for con­sumers to ac­cess the web. Its larger screen size will def­i­nitely en­cour­age con­sumers to spend more time on brows­ing the web through the de­vice com­pared to what they would do on a phone,” says Su­nil Ka­math, VP for South Asia, Opera Soft­ware.

An­other fac­tor, which is key in the In­dian mar­ket, is the pric­ing of th­ese de­vices. There are al­ready many ph­ablets sell­ing for un­der ` 10,000 and pro­vide a good mid-way de­vice for those plan­ning to buy a smaller smart­phone and a larger tablet.

“Keep­ing in mind the util­ity that the five-inch screen has to of­fer, we think ph­ablets will get most ac­cep­tance in emerg­ing mar­kets like In­dia where the mass do not have the lux­ury of own­ing both, a smart­phone and a tablet. We also feel the An­droid plat­form will have a greater ad­van­tage on ph­ablets and will hold a higher value as it will be a more com­fort­able ex­pe­ri­ence for its users on the go,” says An­dré Som­mer, Mar­ket­ing & Ad­ver­tis­ing Head, eBuddy.

But the ph­ablet and its large screen comes with its own set of dis­ad­van­tages. Th­ese big de­vices aren’t very good for sin­gle-hand op­er­a­tion. Plus, the larger dis­play drains the bat­tery faster. But that isn’t stop­ping this seg­ment from grow­ing large and maybe even dwarf the other smart­phones soon.

what to make of the large-smart­phone-small-tablet, Sam­sung an­nounced that it had sold a mil­lion Notes in less than two months. Sam­sung fol­lowed it up with an equally suc­cess­ful Galaxy Note II which sported a 5.5-inch touch dis­play. Mar­ket...

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