Xiaomi’s Sub-brand En­ters In­dia

Gadgets and Gizmos (India) - - FIRST TAKE -

China’s Xiaomi is ex­pand­ing its foot­print with the launch of sub-brand Poco. It marked the global de­but by launch­ing Poco F1 in In­dia. Fea­tur­ing Qual­comm Snap­dragon 845 pro­ces­sor, 4000 mAh bat­tery with Quick Charge 3.0, and dual cam­era setup at the rear, Poco F1 will be avail­able in four vari­ants with a start­ing price of ` 20,999. Jai Mani, Head of Prod­uct, POCO Global, says, “POCO stands for ‘a lit­tle’ — we be­lieve in start­ing small but dream­ing big. As a small out­fit within Xiaomi, POCO has the free­dom to start from scratch, zero­ing in on the prod­uct choices and tech­nolo­gies that mat­ter.”

It fea­tures a 6.18-inch full HD+ dis­play with a notch and 18:7:9 as­pect ra­tio. The notch houses a 20-megapixel front cam­era, prox­im­ity sen­sor, ear­piece along with in­frared lens and in­frared light­ing for Face Un­lock. Poco weighs 180 grams and has a rear fin­ger­print scan­ner. It has a hard-coated poly­car­bon­ate uni­body. Run­ning MIUI 9.6 based on An­droid Oreo, it is pow­ered by Qual­comm Snap­dragon 845 pro­ces­sor.

The MIUI has been cus­tomised for lighter and faster ex­pe­ri­ence. It has a sys­tem op­ti­mi­sa­tion fea­ture called 'tur­bocharged en­gine', for faster app launches, faster gam­ing, and faster-swip­ing ex­pe­ri­ence. In In­dia, MIUI for POCO in­cor­po­rates taxi, mu­sic, and video stream­ing ser­vices. Based on An­droid 8.1 Oreo, MIUI for POCO will re­ceive reg­u­lar patches and up­dates from Google and An­droid P up­date in the near fu­ture.

It is avail­able in three vari­ants -- Graphite Black, Steel Blue, and Rosso Red. The 6GB+64GB vari­ant will be avail­able for ` 20,999, 6GB+128GB for ` 23,999, and the 8GB+256GB for ` 28,999. There is also an Ar­moured Edi­tion with 8GB+256GB con­fig­u­ra­tion at ` 29,999.

Xiaomi has been rul­ing the sub-`15,000 seg­ment with its Redmi and Redmi Note de­vices. It launched Xiaomi Mi 5 in 2016 and Mi Mix 2 in 2017, but both th­ese de­vices were out­shone by OnePlus’ de­vices. Poco F1 packs in the lat­est spec­i­fi­ca­tions at ag­gres­sive pric­ing.

Poco F1 is avail­able in four vari­ants with a start­ing price of ` 20,999

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