Ajay Devgn: Bollywood filmmakers haven’t promoted films down south

As south films continue to find favour among Hindi film-watchers, Ajay analyses how each movie can become a pan-India one Commenting on the rising popularity of south films in the Bollywood-ruled north India, Ajay Devgn suggested that the reason behind the success of non-Hindi movies is a pan-India promotional strategy. Devgn, who featured in a pivotal role in the pan India film RRR, said filmmakers from the south promote their films to a wider audience. “It’s not that films from [the north] are not going [to the south].

Nobody has attempted to release a film from the north in the south on a big scale. If someone will try it in future, it will definitely happen, because their films are good, and are doing well. Our films too are working. If they have to release the films in the north, they take actors from the north also and they plan the script accordingly so as to make it work [for a] pan-India audience.” Devgn makes his directorial venture with Runway 34. The actor said the team attempted to make an “authentic film” and also sought help from real pilots and ATC (air traffic control) personnel for training. “We have brought the aviation industry in a good light. It was not an easy film to shoot. When you watch the film, you’ll come to know what troubles pilots, ATC people and even the passengers face when there’s a situation like that. This story is not just about the turbulence in the air, but also on the ground. When there is turbulence in someone’s life, [the film showcases] how he goes through it.”