Amsterdam, Netherlands

Given its warm and welcoming atmosphere, its historic canal houses, cosy cafes, and small boutique shops, it’s no wonder the Dutch capital is so popular with travellers. Although Amsterdam has struggled for years with what some might call `too much of a good thing’, in terms of tourism, it’s actively addressing the issue by encouraging visitors to explore outside of the crowded city centre

and its infamous red-light district.

By redirecting travellers to its many charming neighbourhoods, the hope is to spread the positive socioeconomic benefits of tourism more evenly throughout the city and surrounding areas. On a national level, the Dutch government is rewarding sustainable initiatives, taxing polluting activities, making investments in soft mobility and encouraging the use of public transport and bicycles. Amsterdam is also committed to reducing CO2 emissions and has fostered an increasingly popular vegan and vegetarian food scene, making it easier for both visitors and locals alike to eat more mindfully.