Pro­fes­sional Beauty-The Mum­bai Di­ary

With it’s 25th edi­tion held in Mum­bai on Oct 1 and 2, Pro­fes­sional Beauty bids a record-break­ing farewell to 2018.

Hair - - Event Watch -

Pro­fes­sional Beauty Mum­bai, part of the Pro­fes­sional Beauty Global group, broke all records for a show in South Asia. Bring­ing over 170 ex­hibitors to­gether, 500+ brands from over a dozen coun­tries and a mam­moth 19,142 trade vis­i­tors, Pro­fes­sional Beauty Mum­bai ce­mented it­self as the third largest show within the group by vis­i­tor num­bers in the world. In ad­di­tion to our As­so­ciate Part­ner Ikonic and Official Make-up Part­ner Kry­olan new brands show­cas­ing them­selves in­cluded Andis, Brand You, Cirepil, Dyson, Enail Cou­ture, Gatsby, Mirabelle, Lux­aDerme, Min­tree, Streax, Swiss Beauty, and Zanya Well­ness amongst oth­ers. On the Demo Stage, sev­eral live hairstyling, skin, make-up and nail shows were con­ducted by var­i­ous ex­perts for the au­di­ence. The Show also brought sev­eral in­ter­na­tional hair­dressers, skin­care ex­perts and make-up artists on an in­ter­ac­tive plat­form, which al­lowed peo­ple from across the in­dus­try and coun­try to look and learn. Vis­i­tors could in­ter­act di­rectly with the ex­perts and ask ques­tions about the tech­niques and prod­ucts. This also gave the brands a chance to get live feed­back about their prod­ucts from end users. Salon In­dia also saw its third edi­tion hosted at Pro­fes­sional Beauty, with look-n-learn ses­sions from hair mae­stros such as Seema V. Jer­a­jani, Founder, SVJ Academy; Savio John Pereira, Founder, Savio John Pereira Salon; Nayana Karunaratne, Chair­per­son, Salon Nayana Chain of Sa­lons and SN Acad­e­mies in Sri Lanka & In­dia; Michel Bal­tazar of Jean Claude Bigu­ine Sa­lons, Ju­lia Si­ira of Streax Pro­fes­sional and the Olaplex team. Two other staples at Pro­fes­sional Beauty also saw suc­cess—the Salon Man­age­ment Congress (SMC) and Cos­met­ics In­gre­di­ents and Pack­ag­ing In­dia Show (CIPI). The for­mer was tar­geted at salon own­ers and en­trepreneurs, and in­cluded panel dis­cus­sions that fo­cussed on crit­i­cal is­sues and ex­pe­ri­ences of man­ag­ing a salon busi­ness. The panel of ex­perts in­cluded in­dus­try mav­er­icks such as Ad­huna Bha­bani, Asha Har­i­ha­ran, Rekha Chaud­hari, Miriam Mathew, Natasha Nischol, Samir Sri­vas­tava, Vikram Bhatt and Vipul Chu­dasama amongst oth­ers. CIPI on the other hand brought cos­metic man­u­fac­tur­ers and sup­pli­ers of raw ma­te­ri­als, in­gre­di­ents, pack­ag­ing and la­belling so­lu­tions, pri­vate la­bel and con­tract man­u­fac­tur­ers to­gether, giv­ing them a plat­form to in­ter­act di­rectly and un­der­stand each other’s needs. The Mum­bai edi­tion bade farewell as the largest show ever seen in South Asia, giv­ing beauty pro­fes­sion­als an unparalleled plat­form to in­ter­act, learn and grow. With a record-break­ing last show, Pro­fes­sional Beauty is now look­ing for­ward to build­ing a big­ger and more in­no­va­tive show in 2019.

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