Harper's Bazaar (India) - - SARI SPLENDOUR -

a knock­out de­but in the fall of 2005, seven years on New York based-de­signer Phillip Lim’s epony­mous la­bel is still go­ing strong. Ev­ery city girl’s dream come true, it is Lim’s pen­chant for strip­ping away the ex­cess to re­veal clean, min­i­mal designs that has cat­a­pulted the brand to in­ter­na­tional re­pute. With a strong un­der­ly­ing ten­sion be­tween mas­cu­line and fem­i­nine el­e­ments, the slick, right-off-the-ramp ready-to-wear fi­nally finds its way to the style racks at fash­ion mecca Le Mill in Mum­bai.

How did the part­ner­ship with Le Mill come about?

A good friend of the brand, Im­ran Ahmed from the web­site The Busi­ness of Fash­ion, spoke very highly of the store. And be­fore we knew it, we had in­vited Le Mill’s Ce­cilia Morelli Parikh to view our col­lec­tion.

What are your views on en­ter­ing the In­dian mar­ket?

We are a global brand with a global of­fer­ing, and we are al­ways look­ing for new and in­ter­est­ing places to sell our ap­parel. More­over, I feel that the In­dian con­sumer is ex­tremely so­phis­ti­cated and great at cham­pi­oning per­sonal style. We want to be there for our global cit­i­zens and that in­cludes In­dian clients.

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