a knockout debut in the fall of 2005, seven years on New York based-designer Phillip Lim’s eponymous label is still going strong. Every city girl’s dream come true, it is Lim’s penchant for stripping away the excess to reveal clean, minimal designs that has catapulted the brand to international repute. With a strong underlying tension between masculine and feminine elements, the slick, right-off-the-ramp ready-to-wear finally finds its way to the style racks at fashion mecca Le Mill in Mumbai.
How did the partnership with Le Mill come about?
A good friend of the brand, Imran Ahmed from the website The Business of Fashion, spoke very highly of the store. And before we knew it, we had invited Le Mill’s Cecilia Morelli Parikh to view our collection.
What are your views on entering the Indian market?
We are a global brand with a global offering, and we are always looking for new and interesting places to sell our apparel. Moreover, I feel that the Indian consumer is extremely sophisticated and great at championing personal style. We want to be there for our global citizens and that includes Indian clients.