MANE MAGIC

Get the hair of your dreams. INOA, the ammonia-free hair colour by L’Oreal Professionnel, nourishes and hydrates your tresses while dressing them in gorgeous hues. We love the gorgeous browns with striking gold tints or our dark mane interspersed brilliantly with bold red highlights. INOA—the world’s first ammonia-free, permanent hair colour— helps you get the hair of your dreams but does that gently and minus the irritable odour and sensitised scalp. In fact, INOA has brought a revolution of sorts in the hair industry by making the whole process of hair colouring safer, pleasant, and gorgeous. This season, the brand has taken a step forward and has renovated itself by introducing the new Oil Delivery System2 that amplifies the penetration of the colouring agents into the strands while preserving the hair’s lipid protection and giving your mane a rich colour and intense hydration. INOA in its new avatar also has a wider colour palette of 49 true-to-tone shades that offer experts the freedom to experiment, add depth, accentuate movement, and create dimension that complements your complexion and personality. Hairstylists, who have already used it, attest that after the dramatic metamorphosis, the new INOA assures hair that’s softer, nourished, and with 50 percent more shine for six weeks. It also gives up to 100 percent gray coverage. So go ahead and book your colour appointment now.