Fendi’s Bugs
Ever the leader in fur, Fendi’s new bag charms made in quirky pelts are taking over the world, one bug at a time
If you’re in London this month, you will see the window displays of Harrods swamped by what Fendi calls the ‘official Fendi friends’. The Bag Bugs are muppetlike bag charms—the latest from the label’s Roman ateliers—and come christened individually, dressed in luxurious furs ranging from mink and fox, to shaved mink. “Bag Bugs were first launched in Spring ’13 as cube charms. The next season, they became ‘hairy’ with additional fox fur, and then eventually appeared with faces and expressions. They will continue to evolve and mutate according to upcoming trends,” says Silvia Venturini Fendi. Billed as a stylish woman’s first experience with Fendi’s furs, these entry-level bag charms have an especiallydedicated installation at the Fendi headquarters in Rome, and even a video that debuts this month on the brand’s website. The mania has even translated onto two of Fendi’s iconic bags, the Peekaboo and Baguette, carried recently by supermodel Petra Nemcova and jewellery designer Delfina Delettrez Fendi, among others. “Cara Delevingne, Bip Ling, Naomi Campbell, and Italian actresses Linda Caridi and Valeria Golino,” lists Silvia Fendi, “have worn the Bag Bugs from Venice to Milan to Paris to New York. The Bag Bugs are just invading the whole world.” We agree.