Fendi’s Bugs

Ever the leader in fur, Fendi’s new bag charms made in quirky pelts are tak­ing over the world, one bug at a time

Harper's Bazaar (India) - - BAZAAR STYLE -

If you’re in Lon­don this month, you will see the win­dow dis­plays of Har­rods swamped by what Fendi calls the ‘of­fi­cial Fendi friends’. The Bag Bugs are mup­pet­like bag charms—the lat­est from the la­bel’s Ro­man ate­liers—and come chris­tened in­di­vid­u­ally, dressed in lux­u­ri­ous furs rang­ing from mink and fox, to shaved mink. “Bag Bugs were first launched in Spring ’13 as cube charms. The next sea­son, they be­came ‘hairy’ with ad­di­tional fox fur, and then even­tu­ally ap­peared with faces and ex­pres­sions. They will con­tinue to evolve and mu­tate ac­cord­ing to up­com­ing trends,” says Sil­via Ven­turini Fendi. Billed as a stylish woman’s first ex­pe­ri­ence with Fendi’s furs, th­ese en­try-level bag charms have an es­pe­cial­lyded­i­cated in­stal­la­tion at the Fendi head­quar­ters in Rome, and even a video that de­buts this month on the brand’s web­site. The ma­nia has even trans­lated onto two of Fendi’s iconic bags, the Peek­a­boo and Baguette, car­ried re­cently by supermodel Pe­tra Nem­cova and jew­ellery de­signer Delfina Delettrez Fendi, among oth­ers. “Cara Delev­ingne, Bip Ling, Naomi Camp­bell, and Ital­ian ac­tresses Linda Caridi and Va­le­ria Golino,” lists Sil­via Fendi, “have worn the Bag Bugs from Venice to Mi­lan to Paris to New York. The Bag Bugs are just in­vad­ing the whole world.” We agree.

Pe­tra Nem­cova Leonetta Lu­ciano Fendi and Del­fina Delet­trez Fendi Sil­via Ven­turini Fendi

and Bagu prices upo

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