Prints Charm­ing

HENRY HOL­LAND, Bri­tish de­signer and the king of slo­gan Tees, talks about his In­dia-exclusive line for Koovs.com

Harper's Bazaar (India) - - SHOP BAZAAR -

HB: What is fash­ion to you? HH: Even though the busi­ness of fash­ion is very se­ri­ous, some­where I don’t think fash­ion should be taken too se­ri­ously. It’s a form of ex­pres­sion. It should be taken with a pinch of salt. It’s only a dress; no one is go­ing to die. What I find ex­cit­ing is that cloth­ing gives you a way to har­ness your cre­ativ­ity, even if you aren’t the most cre­ative per­son. You can be cre­ative with out­fits and cre­ate char­ac­ters through them, and be com­pletely dif­fer­ent from one day to the next with what you wear. In 2006, Henry Hol­land’s slo­gan T-shirts—‘I’ll show you who’s the boss, Kate Moss’ and ‘Get yer freak on, Giles Dea­con’—cat­a­pulted him into the lime­light. So much so that two years later, it en­abled him to launch the House of Hol­land. Since then, he is known as one of Bri­tain’s most orig­i­nal de­sign­ers. On his first ever trip to In­dia, Bazaar caught up with him to talk about his cap­sule collection for e-re­tail gi­ant Koovs.com that launches this month.

Who is Henry Hol­land? Henry Hol­land: A cheeky North­ern mon­key who likes the bright, bold, play­ful, and silly, and is hu­mor­ous in a tongue-incheek man­ner. A de­signer who started off writ­ing and styling for mag­a­zines, tried to get a for­mal ed­u­ca­tion in de­sign, got re­jected, yet, here I am. HB: Tell us about your collection for Koovs. HH: I think our aes­thet­ics fit well in the In­dian mar­ket; both Koovs and I work a lot in colour and print. The chal­lenge came in pick­ing fabrics that would be suit­able for the In­dian cli­mate. This collection is snapshot of the great­est hits from the House of Hol­land ar­chives, such as the print sto­ries and the polka dots. The palm print is brand new, cre­ated just for this collection. That’s what is so great about this collection with Koovs, that the In­dian cus­tomer can get a piece of that through this ven­ture since I do not re­tail here.

Hol­land poses with mod­els wear­ing his cap­sule collection for Koovs.com

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