Our designers are not people from the company. They are fashion designers, architects, interior designers, and industrial designers—free minds that guarantee real innovation and creativity. Ours are not pieces for museums or galleries; these are pieces that you will use everyday, and show your friends. We want it to be innovative, so behind the design and designer, there is technical and style innovation. We don’t want to do things just because it’s good for the business. We want to do something new that takes the furniture industry one step ahead. The first thing is that we are French-born. We are Parisian. Our founder, our designers, our genes are from Paris, and so we stay quite close to fashion. We have collaborated with Kenzo, Missoni, Ungaro, Jean Paul Gaultier, and Sonia Rykiel among others. Fashion designers bring another vision, tell us to think outside the box. Their ideas have forced us into a lot of technical innovation. Our drug is creativity, and we are very respectful towards their vision. For the past two-three years, we have been bringing in a lot of colour. And we don’t hesitate to shake the conservatism of our customers. Also, we are clear that we want to bring different materials and textures into a room setting. Go for colour—it is the thing that just makes everything different in a home. It’s different in India, maybe because people here are used to colour. But even for Indian customers that we know from around the world, when it comes to a serious investment in terms of fashion or interiors, things become more conservative. It becomes grey, white, and beige. But what we say is that opt for something that is going to bring a little bit of creativity and craziness in the attitude. I try and find the essence of a piece—what is the design exactly, how it replies to the rest of the pieces in the home. It doesn’t have to tie in in terms of colour necessarily. The idea of the piece needs to tie in. I would be happy to make a fabric sofa with a marble dining table and a metal coffee table, as long as you can find a story that will be
consistent. As long as they can relate to each other, I’m a happy guy.