Fash­ion­able de­sign

Harper's Bazaar (India) - - A FASHIONABLE LIFE -

Our de­sign­ers are not people from the com­pany. They are fash­ion de­sign­ers, ar­chi­tects, in­te­rior de­sign­ers, and in­dus­trial de­sign­ers—free minds that guar­an­tee real in­no­va­tion and cre­ativ­ity. Ours are not pieces for mu­se­ums or gal­leries; these are pieces that you will use ev­ery­day, and show your friends. We want it to be in­no­va­tive, so be­hind the de­sign and de­signer, there is tech­ni­cal and style in­no­va­tion. We don’t want to do things just be­cause it’s good for the busi­ness. We want to do some­thing new that takes the fur­ni­ture in­dus­try one step ahead. The first thing is that we are French-born. We are Parisian. Our founder, our de­sign­ers, our genes are from Paris, and so we stay quite close to fash­ion. We have col­lab­o­rated with Kenzo, Mis­soni, Un­garo, Jean Paul Gaultier, and So­nia Rykiel among oth­ers. Fash­ion de­sign­ers bring an­other vi­sion, tell us to think out­side the box. Their ideas have forced us into a lot of tech­ni­cal in­no­va­tion. Our drug is cre­ativ­ity, and we are very re­spect­ful to­wards their vi­sion. For the past two-three years, we have been bring­ing in a lot of colour. And we don’t hes­i­tate to shake the con­ser­vatism of our cus­tomers. Also, we are clear that we want to bring dif­fer­ent ma­te­ri­als and tex­tures into a room set­ting. Go for colour—it is the thing that just makes ev­ery­thing dif­fer­ent in a home. It’s dif­fer­ent in In­dia, maybe be­cause people here are used to colour. But even for In­dian cus­tomers that we know from around the world, when it comes to a se­ri­ous in­vest­ment in terms of fash­ion or in­te­ri­ors, things be­come more con­ser­va­tive. It be­comes grey, white, and beige. But what we say is that opt for some­thing that is go­ing to bring a lit­tle bit of cre­ativ­ity and crazi­ness in the at­ti­tude. I try and find the essence of a piece—what is the de­sign ex­actly, how it replies to the rest of the pieces in the home. It doesn’t have to tie in in terms of colour nec­es­sar­ily. The idea of the piece needs to tie in. I would be happy to make a fab­ric sofa with a mar­ble din­ing ta­ble and a metal cof­fee ta­ble, as long as you can find a story that will be

con­sis­tent. As long as they can re­late to each other, I’m a happy guy.

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