Vi­ta­mins Wise

Health & Nutrition - - HEALTHY ENTERPRISE -

Ro­hit She­latkar, Direc­tor/ Vice-Pres­i­dent, Vitabi­otics Ltd, sheds light on the im­por­tance of vi­ta­min sup­ple­ments for over­all well­ness.

Lon­don-based Vitabi­otics Ltd has been into health­care and well­ness for over 40 years now. Vitabi­otics is also the fastest grow­ing vi­ta­min com­pany to man­u­fac­ture in­no­va­tive health­care sup­ple­ments for men, women and chil­dren. Ro­hit She­latkar, the young and dy­namic direc­tor of Vitabi­otics, joined the group 10 years ago. Be­sides be­ing the Tech­ni­cal Direc­tor, he is also the head of Phar­ma­covig­i­lance & New Prod­uct Devel­op­ment (NPD). In a short tête-à-tête, Ro­hit shares with us Vitabi­otics’ vi­sion and ex­plains the role of vi­ta­mins in our life…

Can you share with us the ide­ol­ogy be­hind Vitabi­otics and the ‘Well­ness’ range of mul­ti­vi­ta­min prod­ucts? Vitabi­otics prod­ucts are de­signed to pro­vide max­i­mum ef­fi­cacy by sup­port­ing the hu­man body in its own nat­u­ral pro­cesses. We are the pi­o­neers in nutri­tion re­search and have brought new vi­ta­min con­cepts in the mar­ket. For ex­am­ple, we were the first com­pany to in­tro­duce mag­ne­sium along­side vi­ta­min D3 for cal­cium ab­sorp­tion, with the launch of our cal­cium tablets called Cal­ci­max in In­dia. We were also the first to in­tro­duce the right level of folic acid for preg­nancy, 400ug, much be­fore the Depart­ment of Health made the of­fi­cial rec­om­men­da­tion for preg­nant women.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.