Caffeine-infused personal care products are creating a stir in the beauty care segment. Here’s a peek into the making of MCaffeine, the brand that uses coffee extract to enhance beauty and wellness.
MCaffeine co-founder shares the idea behind his unique initiative
While coffee can wake you up and put a spring in your step, it can also add a glow to your face and a sheen to your hair... Brain child of two IITians, Tarun Sharma and Vikas Lacchwani, MCaffeine is a personal care brand that uses caffeine as one of its main ingredients. The reason: Caffeine has a host of health benefits for the skin and hair. Upon discovering the magic of caffeine, the enterprising duo decided to make their foray into a hitherto unexplored territory and give users a unique product line infused with the goodness of coffee beans. Co-founder Vikas Lacchwani speaks to us on what went behind starting their novel brand...
What triggered your interest in the beauty business?
I studied from IIT-Kharagpur and pursued my higher studies in the US. I worked as a consultant primarily in the area of business analytics and consumer choice behaviour, and have been part of start-ups from the beginning. Before MCaffeine, I worked with Zoomcar (a car rental company) as Senior Vice-President, Pan India operation control. Whereas Tarun Sharma (Co-founder, MCaffeine), a BTech from IITDhanbad, has worked for Box8, a food-tech company, and was responsible for its extensive growth and establishment. When we learnt that caffeine can be used a natural substance to cure many problems, we decided to build a personal care brand around it. Caffeine is known to strengthen damaged hair and prevent hairfall. It has
“Caffeine is known to strengthen damaged hair and prevent hairfall. It has anti-inflammatory properties which help ease inflammation of the skin.” –Vikas
anti-inflammatory properties which help ease inflammation of the skin. Along with being rich in antioxidant properties, it is a natural UV ray blocker and a great toner as well. Also, from the traditional perspective, people have always added coffee powder to henna, and tea or coffee bags to treat puffed eyes was also common. Meanwhile, we also realized that though the requirements in the beauty care business have evolved, the solutions, be it brands or products, were still the same. That’s when MCaffeine came into existence.
What kind of R&D went into creating MCaffeine?
Humongous research on caffeine has been done over the years. But we did a complete year of research before our first product hit the market. Firstly, we researched the demand and need for such a product in the market and then we started developing the products accordingly.
Too much caffeine isn’t beneficial for health. So, how safe is caffeine for everyday use? Yes, too much caffeine isn’t good for health. But the caffeine quantity used in our products is lesser than the caffeine consumed in the form of tea and coffee every day. Thus, it makes it efficient for daily use.
You have products according to seasons. Tell us more about the range… Our product range consists of skincare, which includes face creams, sunscreens and masks for different skin types i.e. clay mask and gel mask for oily and dry skin respectively; hair care which comprises shampoos and conditioners; and bath and body, which includes face washes, shower gels and body butters. Our products also depend on the season. In winter, you need a cream of thick texture to nourish your skin, while for summer, we have developed gel-based lotions and creams. We have a silver gel which is anti-microbial in nature to fight against microbial and fungal infections during summer.
Are your products safe from allergies and side-effects? We take utmost care to ensure that our product is user-friendly and safe for all the skin types. What is the USP of MCaffeine apart from the caffeine in it? Our USP is that we won’t endorse any fairness cream or product in our range. People here are obsessed with being fair, and we believe we had to break the taboo that was built by the industry. We wanted to build a product that could be associated with people’s lifestyle and MCaffeine represents that.
Why aren’t your products available offline? The benefit of conducting your business online is that it gives your product vast coverage across the country, and being a startup, we wanted something like that.
What are the future plans for MCaffeine? We want to do more R&D as we believe that there is always scope for more and better. All of us spend so much time inside an office cubicle which is full of LED screens and gadgets that emit blue light and UV rays that take a toll on our health. Which means we need sunscreen indoors too, so research is being done to explore this area.