Hindustan Times (Amritsar)

Sanskrit journalism course at IIMC soon

- Smriti Kak Ramachandr­an smriti.kak@hindustant­imes.com

THE PREMIER INSTITUTE, WHICH COMES UNDER THE I&B MINISTRY, ALREADY OFFERS COURSES IN URDU, MALAYALAM, ODIYA AND MARATHI

NEW DELHI: State-owned Indian Institute of Mass Communicat­ion (IIMC) will soon begin a course in Sanskrit language. The decision, taken at a meeting last week by the executive council of the premier institute, was announced on Thursday.

According to IIMC director general KG Suresh, a threemonth certificat­e programme in Sanskrit journalism will be offered to students wanting to pursue a course in the classical Indian language. The institute already offers courses in Urdu, Malayalam, Odiya and Marathi.

“We have set up a new unit known as the department of Indian languages that will offer courses in Sanskrit and other Indian languages. A memorandum of understand­ing has been signed with Shri Lal Bahadur Shastri Rashtriya Sanskrit Vidyapeeth­a. They will look after the language part while we will draft the curriculum,” Suresh said.

IIMC, a premier institute under the ministry of informatio­n and broadcasti­ng, offers courses in journalism, advertis- ing and public relations and is also a hub for training officials of the Indian Informatio­n Service, foreign correspond­ents and personnel of the armed forces.

On whether there is a market for Sanskrit journalism, Suresh said, “There are a few Sanskrit publicatio­ns. Besides, All India Radio and Doordarsha­n have programmes in the language. Our research has shown there is a growing market for journalism in Indian languages.” Data from Audit Bureau of Circulatio­ns, a non-profit body for measuring and auditing newspaper and magazine circulatio­n in the country, shows while English and Hindi publicatio­ns grew by 17.6% and 37.8%, Bengali, Malayalam and Marathi publicatio­ns grew between 5-9% between June and December 2015.

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