To boost tourism, min­istry seeks help of blog­gers

Hindustan Times (Amritsar) - - Nation - Vanita Sri­vas­tava Vanita.sri­vas­[email protected]

NEWDELHI: In an at­tempt to pop­u­larise lesser-known places with tourism po­ten­tial in the coun­try, the min­istry of tourism has reached out to travel blog­gers.

The min­istry has se­lected eight blog­gers, mostly women, to write about eight des­ti­na­tions, which will be picked next week by tourism min­istry.

The write-ups by the blog­gers will be pub­lished in their per­sonal blogs, and pro­moted on other so­cial me­dia plat­forms like Twitter and In­sta­gram. Later, they will also be pub­lished on tourism min­istry’s web­site – in­cred­i­blein­dia.com, of­fi­cials said.

The blog­gers will visit the des­ti­na­tions in Fe­bru­ary and March.

“We had a meet­ing with around 17 travel blog­gers a few days back. We have ze­roed down on eight blog­gers... We are open to sug­ges­tions and new think­ing, and recog­nise the power of so­cial me­dia,” tourism min­is­ter KJ Alphons said.

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