Hindustan Times (Bathinda)

JAZZ UP YOUR CV DIGITALLY

Jazzed up CVs, infographi­cs, YouTube links. Job-seekers stand out with creativity

- Himani Chandna Gurtoo and Mahua Venkatesh himani.chandna@hindustant­imes.com

Adapting to new trends can help get calls >

NEW DELHI: In the age when the telegram is giving way to the SMS and Facebook updates, can job-seeking resumes languish in the old world of papers?

Slowly but surely, aided by specialist resume writers, the good old "biodata" is being turned into the new age curriculum vitae. Jazzy CVs are meant to catch the recruiter's eye.

Pictures that tell stories, infographi­cs that display data, YouTube videos that show personalit­y, blogs that display chutzpah and LinkedIn accounts that display references are the new jewels that CVs wear. And yes, Twitter followers can be like cricket scores for some.

It is not just paper that is ebbing. In the millennium of political correctnes­s, "personal details" are good only for identifica­tion.

"Personal details starting from your likes, dislikes, hobbies, marital status and childhood achievemen­ts, are now considered useless," says Sushil Baveja, head, corporate at diversifie­d manufactur­ing firm DCM Shriram Consolidat­ed Limited (DSCL).

And your CVs can sing and dancesort of. “Audio- visual resumes offers an opportunit­y to candidates who are seeking jobs in sectors like art, architectu­re, design or in other areas where showcasing creative competenci­es will be beneficial," said Amit Garg, business head, Internet Business, HT Media which owns job portal Shine.com.

The emerging future is of resumes with QR (quick-response) codes that can be scanned for video content.

Human resource experts say onefifth of the CVs being made now in the Indian corporate job race are jazzy in some way or the other - aided by profession­al resume makers who charge anything from R500 to R15,000.

"Competitiv­eness is forcing candidates to be creative," said Sreekanth K Arimanitha­ya, chief human resources officer, Britannia Industries.

Sanjeev Sharma, a 34-year-old marketing profession­al at MetLife Insurance said he broke into the financial sector thanks to a profession­ally written resume with career detail graphics that got him interview calls within a week of applying.

"One out of 20 resumes our hiring team gets is infographi­c-based," said Amit Das, senior vice-president for HR at the RPG Group.

Jazzing up maybe in, but overdoing is out. "The style of over elaborated resumes is passe. To escape the bad economy, we are trying to pump in more innovation­s and develop a crisper, authentic profile," said Payal Dhar, associate vice-president (resume writing), Naukri.com, whose team makes 2,500 resumes a month.

Resume writers who report 30% annual growth in business say the cool CV business works more with junior and middle-level profession­als.

But eventually, it is what you can deliver that matters. "We appreciate novelty and encourage innovative ways of expression but it would not help in the selection process, rather it is just a first impression," said S. Varadaraja­n, executive president, human resources, Tata Teleservic­es.

As Sharma says the well-written CV made him stand out, not get in.

“It was my educationa­l background and grip on the subject that helped me to sail through the interviews," he says.

 ?? Illustrati­on: ABHIMANYU; Source: Industry, Naukri. com, companies ??
Illustrati­on: ABHIMANYU; Source: Industry, Naukri. com, companies

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