Hindustan Times (Bathinda)

Varsity radio jingle fails to strike the right note

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A recent radio jingle about admissions at the Pandit Lakhmi Chand State University of Performing and Visual Arts, Rohtak, is being talked about a lot in official circles. The on-air radio advertisem­ent features a voiceover from the new Vicechance­llor of the varsity, Gajendra Chauhan, a television performer himself. In a short voice clip, Chauhan is heard announcing in a rather abrupt and mechanical manner that admissions to the university are now open. The word is that such a machine-like voiceover was not expected from a television artiste like Chauhan and for an institutio­n which specialise­s in performing arts.

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