HOW FASHION’S FIRST CITIZENS REPAIR & WEAR
Masoom Minawala Mehta,
Fashion Influencer: “In the midst of one of the past crazy TikTok videos, where you change 20 outfits per second, I tore one of my favourite sweaters. I didn't know how to sew, but I sat with my mother-in-law and she helped me repair it and through this process I learnt how to work my way with a needle and thread. Thanks to the lockdown, I learnt a new skill and inculcated a habit I’m proud of.”
Ami Patel,
Celebrity Stylist: “I bought a Cashmere sweater two years ago. Upon noticing a couple of holes, I sent it to the tailor and had it darned. I'm so happy I did that. Repairing clothes makes me happy, as it extends the life of pieces I love.”
Nimish Shah, Creative Director, Bhaane:
“I am frugal and love everything I own – so
I repair to last. I find it therapeutic and prestigious to claim something that has lasted me for so long – most things I have bought have some memories. My most common repairs are fixing seams on trousers.”
Anjali Patel Mehta,
Founder and Director, Verandah: “The last thing I repaired was a dress I bought in Goa some years ago, which had a tear. I re-dye clothes to freshen them up. My label offers a lifetime repair service and resize service as bodies change over the years.”
Rahul Mishra,
Fashion Designer: “A client from Paris wanted a 50-yearold lehenga that belonged to her late mother to be repaired for her own wedding. We proudly repaired it so that the old design was retained but also contemporised it for the current time.”