Where is my celebrity lehenga, ask Delhi brides

Hindustan Times (Chandigarh) - City - - FRONT PAGE - Aditya Do­gra aditya.do­[email protected]

The wed­ding sea­son is in full-swing, and to-be brides are al­ready flock­ing the city mar­kets to buy that ‘per­fect’ wed­ding lehenga. And thanks to the many celebrity wed­dings, de­mands for the lehen­gas which are sim­i­lar to what ac­tors Anushka Sharma, Sonam Kapoor and Deepika Padukone wore is the high­est.

The shop­keep­ers at Delhi’s hub for all things shaadi — Chandni Chowk — are busy pro­vid­ing would-be-brides their dream thing for D-day

“Some still want a lehenga they saw at a fash­ion week, but the de­mand for lehen­gas in­spired by the ones that Anushka or Sonam wore is way higher... Dul­han bhi to keh paayegi ki Anushka wala lehenga pehna hai!” says Bharat Sethi of Krishna Lehenga House.

“Anushka’s lehenga has been in de­mand for the long­est, but now or­ders for the Sonam Kapoor and Neha Dhu­pia lehen­gas are in­creas­ing. And Deepika Padukone’s wed­ding lehenga is ex­pected to top the de­mand.”

De­pend­ing on the cus­tomi­sa­tion work, these cost any­where be­tween ₹30,000 and ₹2,00000.

How­ever, the Delhi bride is very par­tic­u­lar of not show­ing up in the ex­act same clothes as any­one else at their wed­ding. So, they go for the en­sem­ble as their favourite star but with enough al­ter­ations and cus­tomi­sa­tion to make it look unique.

“Deepika’s lehenga is heavy and not too prac­ti­cal for the reg­u­lar bride, Anushka and Sonam’s lehen­gas are heavy on de­sign but lighter to wear. Cus­tomers of­ten come in with or­ders to mix the two de­signs so a com­pletely new lehenga can be made. We have al­ways done cus­tomi­sa­tion so it isn’t hard for us to blend two de­signs or change the colour ac­cord­ing to the bride’s re­quest,” says Vikas Arora of Gorvi Cre­ations.

In­ter­est­ingly, as soon as the pic­tures of Priyanka Cho­pra’s wed­ding func­tions sur­faced, many shop­keep­ers got re­quests for her wed­ding dresses, too.


Ran­veer Singh and Deepika Padukone at their wed­ding (left); Wed­ding lehen­gas and gowns in­spired by her lehenga in the mar­ket (above and be­low) PHO­TOS: SHIVAM SAX­ENA/HT

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