Rent, re­fur­bish, re­turn

New rental op­tions for in­te­ri­ors al­low rea­son­able makeover

Hindustan Times (Chandigarh) - Estates - - ESTATES - Bindu Gopal Rao let­ters@hin­dus­tan­

How many times have you bought a piece of fur­ni­ture or a home ac­ces­sory and re­gret­ted it be­cause it did not fit in your home? When it comes to your home, most buy­ing de­ci­sions weigh heav­ily on con­sumers–the prod­ucts of­ten cost a lot, are too trendy or end up not of­fer­ing the util­ity they promised. And you’ re stuck look­ing at that state­ment chair, ex­pand­ing bureau or cof­fee table ev­ery day.

It’s prob­a­bly why fur­ni­ture and home-dé­cor rental ser­vices are be­com­ing pop­u­lar in big cities. On of­fer is ev­ery­thing from fur­ni­ture and home ap­pli­ances to art and ac­ces­sories at a frac­tion of the re­tail cost. And yes you re­turn what you don’t like or when you’re done.


Rent­ing fur­ni­ture works es­pe­cially well for small homes and nu­clear fam­i­lies, where con­ve­nience and mixed-use ob­jects are the key to the smooth run­ning of the house­hold.

“Rent­ing also solves a lot of prob­lems for the peo­ple with trans­fer­able jobs,” says Sid­hant Lamb a, founder, Fa br en to .“Ear­lier they would have to sell their prod­ucts each time they had to shift or would pay ex­tra to re­lo­cate the ob­jects and al­liances. Rent­ing comes with free de­liv­ery, setup and in­stal­la­tion.”

Start-ups-and-co-work­ing-spa­ces have taken well to rent­ing of­fice fur­ni­ture and sup­plies. But res­i­den­tial buy­ers are fast tak­ing to sub­scrip­tion based mod­els to fur­nish their homes. “Con­sumers can choose from var­ied cat­e­gories, with a min­i­mum rental pe­riod of usu­ally three months,” says Neerav Jain, founder and CEO of City fur­nish. There are also op­tions to buy what you’ve been rent­ing .“It’ s has­sle free and con­ve­nient if you want to change your home’s look of­ten. Choose the prod­uct(s) on the com­pany’s site, com­plete a sim­ple ver­i­fi­ca­tion process and the prod­ucts will be de­liv­ered within 72 hours of plac­ing the or­der.”


The best part about us­ing rental ser­vices is that the com­pa­nies have de­sign­ers and con­sul­tants on board to of­fer ad­vice on what might work best for your home. Ak­shay Bha­tia, founder and CEO of Mut­ter­fly, says their web­site has a cus­tomer sup­port team to help with sug­ges­tions. “We look to un­der­stand the oc­ca­sion or need of the cus­tomer,” he says. “This helps us rec­om­mend suit­able prod­ucts and we also de­scribe the im­pact this will have by shar­ing our past cus­tomer stories .”

In fur­ni­ture, the queen sized bed is the most rented item, fol­lowed by sofa sets and din­ing sets. Among con­sumer elec­tron­ics, re­frig­er­a­tors and wash­ing ma­chines are the most rented items, apart from LED TVs and mi­crowaves. With more fo­cus now be­ing on main­tain­ing the dy­namism of a space, con­sumers are grad­u­ally re ali sing that rentals might just be the most sen­si­ble way for­ward.

Aagam Me­hta, co-founder of the Float­ing Can­vas Com­pany says, “For many peo­ple, ex­pe­ri­ence now trumps own­er­ship. When it comes to el­e­ments like art for ex­am­ple, it is a mat­ter of evolv­ing tastes.”

While buy­ing an art­work can be pro­hib­i­tively ex­pen­sive, the same amount in­vested in a sub­scrip­tion ser­vice for art al­lows cus­tomers to en­joy a ro­tat­ing se­lec­tion of works.

A re­cent PWC study sug­gests that the shared econ­omy in In­dia is val­ued at $1.5bn with fu­ture pro­jec­tions of $10bn by 2030. And if you are the kind that likes to change the look and feel of your home more of­ten than not, you are in for a treat – just rent it.


In fur­ni­ture, the queen­sized bed is the most rented item.


Start­ups, co­work­ing spa­ces are now get­ting vin­tage desks and work­sta­tions on rental ba­sis.

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