Un­der­stand­ing the new mil­len­nial work­force

What drives em­ploy­ees and what are their needs? This was one of the key is­sues dis­cussed at the re­cent HT Shine HR Con­clave

Hindustan Times (Chandigarh) - Guide - - JOB FUNDAS - Shailaja. puro­[email protected] hin­dus­tan­times. com

Shailja Shah Puro­hit

This tech gen­er­a­tion has a strong sense of in­di­vid­u­al­ity and HR can no longer view its em­ploy­ees as a com­pos­ite group, said HS Pati, di­rec­tor per­son­nel, SAIL, set­ting the de­bate in mo­tion. HR to­day needs to un­der­stand and re­late to its em­ploy­ees at an in­di­vid­ual level. The new mil­len­nial work­force needs to be treated with re­spect. Em­ploy­ees need a fo­rum to ex­press their views and be recog­nised as in­di­vid­u­als.

Nee­l­ima Kataria, HR head, Fire­fly E-ven­tures, re­in­forced this say­ing, “HR can no longer af­ford to be aloof. It has to in­ter­act with the in­di­vid­ual, in the can­teen, in the cor­ri­dors, in in­for­mal set­tings - if HR is to be ef­fec­tive to­day.”

Suresh Ra­ma­sub­ra­ma­nian, di­rec­tor HR, Max In­dia, felt so­cial me­dia was a pow­er­ful tool to make this con­nect with the new gen­er­a­tion. “We need to con­nect with them on their plane, to get a pulse on what is driv­ing th­ese peo­ple.” So­cial me­dia is fast be­com­ing a key means of knowl­edge man­age­ment, as this is where the new mil­len­nial is search­ing, in­ter­act­ing and con­nect­ing.

Prof OP Gupta, di­rec­tor, IBS, in his key­note ad­dress, out­lined the chang­ing role of HR in this con­text when he said, “The success of an or­gan­i­sa­tion to­day de­pends on how well they can meet chang­ing ex­pec­ta­tions of the tech econ­omy gen­er­a­tion, and this is what is re­defin­ing the HR sys­tem to­day.”

Ra­ma­sub­ra­ma­nian also opened a fresh line of thought on the chang­ing role of HR when he stated “there is prob­a­bly a need for HR to move to­wards a more mar­ket re­search- ori­ented role.” Tarun Kochhar, founder and CEO, Car­pediem, who was the mod­er­a­tor for the event, elab­o­rated on this line of think­ing, say­ing, “Just as a mar­ket­ing per­son must make the con­sumer aware of his brand, must un­der­stand the con­sumer psy­che and then work out how to make them stick; HR too needs to use the same method­ol­ogy, where the ‘con­sumer’ be­comes the ‘em­ployee'. This aptly cov­ers the key chal­lenges of HR to­day - em­ployer brand­ing, tal­ent ac­qui­si­tion and tal­ent re­ten­tion.”

An­other key point dis­cussed was the need for HR to be more so­lu­tion- ori­ented and have a more cre­ative ap­proach to hir­ing as well as per­for­mance man­age­ment. Kataria felt HR needs to ask the ques­tion, “Are we re­ward­ing the right peo­ple, and how can we bet­ter im­ple­ment dif­fer­en­tial re­ward­ing.”

Kochhar summed up the dis­cus­sions suc­cinctly when he said “we need to be con­nected to the new mil­len­nial and yet value the dif­fer­ences.”

The con­clave was held in Delhi, The Park (Con­naught Place) on Fe­bru­ary 7, 2013.

Tarun Kochhar, founder and CEO, Car­pediem, hand­ing out choco­lates to the au­di­ence

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