Brazilians not so soccer mad after all: Report

modest 13th.

The Brazilian figure had dropped from 72 percent in 2013, the year before the country hosted the World Cup where the national team were humiliated 7-1 in the semi-finals by Germany.

Brazilians can be very fickle about football and attendances at games in the country fluctuate wildly, depending on the form of the teams involved, whether they are at a decisive stage of a competition, the kickoff time of the match and even the weather.

Last season’s Brazilian championship had a modest average attendance of 16,418.

The report said that the figure for China increased from 27 percent in 2013 to 32 percent in 2017, in India from 30 percent to 45 percent and in the US from 28 percent to 32 percent.

The United Kingdom, despite boasting the English Premier League, was a modest 17th in the rankings with 51 percent.

The report also said that Portugal and Real Madrid forward Cristiano Ronaldo dominated the use of social media by players, well ahead of his rival Lionel Messi.

His 570 million engagements across Facebook, Twitter and Instagram in the first five months of this year were ahead of Neymar, with 294 million, and Messi with 201 million.

The report pointed out that engagements, rather than number of followers, were the key to understanding the value of a social media account, as they showed how many people interacted with the account and gave a better idea of impact and influence.

Social media success was not always linked to success on the pitch, the report added. “A broader range of factors comes into play, such as ability to project a likeable personality or enviable lifestyle,” it said.