7 lakh FB views and count­ing, good­old Sherry is Youth Cong’s new mas­cot

Hindustan Times (Chandigarh) - - HTPUNJAB - Sukhdeep Kaur


CHANDI­GARH : “I am back with a bang, bright as a but­ton...shall stay con­nected to you like a livewire at­tached to a high volt­age pole.”

Crick­eter-turned-politi­cian Navjot Singh Sidhu had last tweeted in Jan­uary 2017 be­fore the Pun­jab elec­tions. Nearly two years later, his Twit­ter ac­count #sher­ry­on­top is buzzing again with Sid­huisms af­ter get­ting de­ac­ti­vated.

On Fri­day evening, the In­dian Youth Congress got it re­ac­ti­vated fol­low­ing a huge re­sponse to the Pun­jab min­is­ter’s Face­book Live on de­mon­eti­sa­tion on Thurs­day. “Sidhu’s in­ter­ac­tion with youth has al­ready clocked over 7 lakh views across pages of IYC and ‘Ame­thi, Rae

Bareli ki Ka­hani’ (page ded­i­cated to Congress pres­i­dent Rahul Gandhi and his sis­ter Priyanka). And it is still count­ing. Even the pormo an­nounc­ing it got over 2 lakh views,” says Vaib­hav Walia, the na­tional in-charge of the IYC’S so­cial me­dia.

Sidhu has started his new Twit­ter in­nings with some straight drives against Prime Min­is­ter Naren­dra Modi on de­mon­eti­sa­tion and bat­ting for Rahul as coun­try’s next prime min­is­ter. In a day, videos and posts packed with his sig­na­ture bom­bast got him 10,000 new fol­low­ers, taking the fig­ure to 4 lakh. A feat, he did not for­get to an­nounce with some blus­ter. “Thanks a ton ...my twit­ter han­dle has gone berserk, like a taxi me­ter.”

He says peo­ple can now get a daily dose of Sid­huisms.

“My Sid­huisms are like a hon­ey­bee. They have small bod­ies packed with both honey and st­ing. And so­cial me­dia is very pow­er­ful. A one-liner on Twit­ter can say more than an epic,” he adds.

But com­edy is se­ri­ous busi­ness for Sidhu, who says Rahul wants to make a youth pol­icy based on sug­ges­tions from young vot­ers be­fore the 2019 Lok Sabha polls and he was en­cour­aged by Congress chief’s close aide, party joint sec­re­tary Kr­ishna Allavaru, re­sponse as he had not been ac­tive on so­cial me­dia for long. So, we got his Twit­ter han­dle re­ac­ti­vated and he has promised to open his ac­count soon on Face­book and In­sta­gram too,” Vaib­hav says.

And Sidhu is back to do­ing what he loves best, be­ing be­fore the cam­era. On Satur­day morn­ing, he posted a promo, “Chipke rehna guru, ho raha hoon shuru (stay tuned, I am start­ing off)” with hash­tags #de­mon­eti­sa­tion, #Jawab­domodi #chowki­dar­chorhai. In the evening, he shot a new video hit­ting the Modi govern­ment on note ban. “Ab hogi jaan jaan ki baat; videsho mein chupe kaale dhaan ki baat; ab nahi hogi sirf maan ki baat (we will talk about peo­ple; black money stashed in for­eign banks; not just about PM’S own thoughts),” he belted out more Sid­husims.

A screen­grab of Navjot Singh Sidhu’s Twit­ter han­dle.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.