Parents in India are always willing to go the extra mile for the sake of their children’s studies

The Indian publishing space is a fast-evolving space with newer opportunities opening up for all players. Oxford University Press (OUP) is credited with running operations in India for over a hundred years. Fathima Dada, Managing Director, Educational Division, OUP, shares her observations on what makes the Indian market a unique entity. Edited excerpts: kets simply because the learning space is a very dynamic one.

What I found here is that parents are very committed to funding education and this is not the case in several other countries. Investing in after school tutoring and paying for the textbooks themselves with a smile on the face because the learning of the kids is the most important is something I found in India and China. is starting to move into narrative assessment as well. But certainly some of the easy marking through multiple choice can be done for them if they’ve deployed things digitally.

They can be saved time because pre-planned model lessons can be developed and then they can make them their own by interacting without having to invent from scratch. We think very deeply about what are the unique capabilities digital can bring to enhance the teaching and learning experience. And then we blend that. I think we’re very far away from the hundred percent digital class.