Game for en­trepreneur­ship, in­no­va­tion with Stan­ford GSB?

The B-school claims its on­line of­fer­ing will help de­velop your acu­men for busi­ness and teach you how to stay one step ahead of the com­pe­ti­tion

Hindustan Times (Delhi) - HT Education - - Front Page - Aye­sha Ban­er­jee

Do­ing things dif­fer­ently, uniquely - that’s what de­fines ‘in­no­va­tion’ - the word the world has fallen in love with. And US univer­sity Stan­ford’s en­gi­neer­ing and busi­ness schools’ fac­ulty be­lieves in­no­va­tion can be taught, and the learn­ing can help de­velop your en­tre­pre­neur­ial skills.

It’s a new pro­gramme launched on­line and will be taught through what Stan­ford calls an ‘en­gag­ing dig­i­tal ex­pe­ri­ence,’ devel­oped by the Stan­ford Cen­tre for Pro­fes­sional Devel­op­ment at the School of En­gi­neer­ing and the Grad­u­ate School of Busi­ness (GSB).

Talk­ing about the new Stan­ford In­no­va­tion and En­trepreneur­ship Cer­tifi­cate (mar­ket­ing in­no­va­tions and lead­ing in­nova- tions), GSB dean Garth Saloner says, “We have been teach­ing classes like this for a while and have fig­ured out what core con­cept in­no­va­tors and young en­trepreneurs need.” Tar­get­ing In­dia was ob­vi­ous. “It’s is a boom­ing and fas­ci­nat­ing econ­omy. In Ban­ga­lore, I was struck by the blos­som­ing of the en­tre­pre­neur­ial com­mu­nity.” This is the right op­por­tu­nity, given the re­la­tion­ship of Stan­ford to Sil­i­con Val­ley “and what we’ve learnt about in­no­va­tion in that con­text and to bring the same ideas to the emerg­ing thriv­ing en­tre­pre­neur­ial com­mu­nity here,” Saloner adds.

On the need for do­ing such a course, Saloner says busi­nesses to­day ex­ist in an in­creas­ingly glob­ally com­pet­i­tive en­vi­ron­ment and in or­der to suc­ceed in that en­vi­ron­ment one has to have a source of com­pet­i­tive ad­van­tage and dif­fer- en­ti­a­tion. “A key to that is to in­no­vate, to do things that are dif­fer­ent that no­body else has done.”

Par­tic­i­pants can do a sin­gle course or earn the pro­fes­sional cer­tifi­cate from Stan­ford by com­plet­ing any eight of 12 cour­ses on pro­to­typ­ing, mar­ket­ing, so­cial me­dia, in­no­va­tion strat­egy, and en­trepreneur­ship etc. They will be taught by Stan­ford fac­ulty, in­clud­ing in­struc­tors from the grad­u­ate school of busi­ness, the en­gi­neer­ing school, the Hasso Plat­tner In­sti­tute of De­sign (the d.school), as well as by Sil­i­con Val­ley in­dus­try lead­ers, us­ing highly in­ter­ac­tive and oc­ca­sion­ally un­con­ven­tional meth­ods.

Any­one can join. The peo­ple be­ing tar­geted are both po­ten­tial or nascent en­trepreneurs and those with jobs within es­tab­lished larger com­pa­nies where in­no­va­tion is im­por­tant. The pro­gramme is led by fac­ulty direc­tors Robert Sut­ton, a pro­fes­sor of man­age­ment sci­ence and en­gi­neer­ing at the School of En­gi­neer­ing, and Haya­greeva Rao, pro­fes­sor of or­gan­i­sa­tional be­hav­ior and hu­man re­sources at the Grad­u­ate School of Busi­ness, says an of­fi­cial re­lease of the in­sti­tute.

Ig­nite is an­other pro­gramme be­ing of­fered by Stan­ford at Ban­ga­lore. “It’s an in-per­son course which in­volves part-time classes for eight weeks or so in the evenings or week­ends. The cer­tifi­cate pro­gramme teaches in­no­va­tors how to for­mu­late, de­velop and com­mer­cialise their ideas. Par­tic­i­pants will learn core busi­ness skills and ex­pe­ri­ence work­ing with a team to eval­u­ate and de­velop ideas into a busi­ness plan.

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